Latest Innovations Boost Power and Intelligence of Online Engagement Technology

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New capabilities boost the power and intelligence of LP Chat — leading
gifts retailer experienced a 20% increase in customer satisfaction

NEW YORK, Jan. 25, 2012 — LivePerson, Inc. (NASDAQ: LPSN), a provider of
real-time chat, voice and content solutions that increase conversions and
improve customer experience, today announced several new innovations in
online engagement. These new capabilities enhance the intelligence, extend
the reach, and improve the efficiency of online chat.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/54324-liveperson-lp-chat-latest-innovations-in-on
line-engagement

Shown to increase online sales by up to 20 percent, and average order size
by up to 35 percent in many use-cases, LP Chat allows online businesses to
have proactive, personalized chats with prospects and customers across
multiple channels, including websites, social media and mobile devices.

“At LivePerson, we strive to continuously raise the bar in chat innovation
so that our customers can experience new levels of success in their online
businesses,” said Robert LoCascio, CEO, LivePerson. “Innovation has been a
driving force at LivePerson since the company’s inception, and we are
thrilled to be able to provide our customers with highly advanced, effective
tools in real-time online engagement.”

With the availability of these newest capabilities, LP Chat is more
intuitive, sophisticated and valuable than ever before. These capabilities
include:

* Analytics Driven Engagement (ADE) leverages website analytics data to
automatically create and update the intelligent business rules that control
where and when proactive chat invitations are issued. This ensures
invitations are sent when they are most likely to yield the greatest
results, improving the customer’s experience and maximizing the value of the
online chat program.
* Re-connect links enable customers to continue chats with the same
agent at a later time or from another device. For example, this allows the
customer to seamlessly transition their chat conversation from their laptop
to their mobile phone, or to re-initiate the chat with the same agent at a
later time or date.
* Invitation-to-chat links provide for exciting new possibilities in
marketing and customer service, beyond the website. For example, live chats
can now be initiated by scanning a QR code on a display ad or printed
product documentation.
* Third-party data providers can integrate with LP Chat to offer an
additional layer of visitor data, enhancing LP Chat’s capability to target
the most valuable customers. For example, when integrated with the service
of eco-system partner Demandbase, LP Chat users can better prioritize
sales-leads by leveraging Demandbase’s ability to identify the company
domain of a web-visitor and provide valuable data, including company name,
size, revenue, industry and location, all in real time. With this
intelligence, high-priority leads can be put at the top of the queue and
chat agents are able to conduct more effective discussions and offer higher
levels of assistance. Learn how a leading software company tripled their
conversion rates with the LivePerson-Demandbase joint solution by watching
their video case study.

LivePerson’s innovations are helping to drive success for online businesses
of all sizes. Beau-coup, a leader in online gifts and favors, implemented
ADE in order to improve proactive chat performance and to optimize customer
service resources. “Analytics Driven Engagement is really taking the
guesswork out of creating a dynamic and effective chat program,” said Cassie
Haughey, Head of Customer Service, Beau-coup. “Not only has our proactive
chat produced more conversions, we’ve seen customer satisfaction scores
increase by 20%.”

For more detailed information about Beau-coup’s success with ADE, view the
video case study here.

These new capabilities all complement LivePerson’s suite of engagement
solutions, including LP Marketer, LP Voice, and others. To read more on the
latest innovations, visit our What’s New With Chat? page.

About LivePerson
LivePerson, Inc. (NASDAQ: LPSN) offers a cloud-based platform that enables
businesses to proactively connect in real-time with their customers via
chat, voice, and content delivery at the right time, through the right
channel, including websites, social media, and mobile devices. This
“intelligent engagement” is driven by real-time behavioral analytics,
producing connections based on a true understanding of business objectives
and customer needs.

More than 8,500 companies rely on LivePerson’s platform to increase
conversions and improve customer experience, including Hewlett-Packard, IBM,
Microsoft, Verizon, Sky, Walt Disney, PNC, QVC and Orbitz.

LivePerson has received the CODiE award for Best Ecommerce Solution in 2011,
and has been named one of America’s 25 Fastest-Growing Tech Companies by
Forbes in 2011 and a Company of the Year by Frost and Sullivan in 2011.
LivePerson is headquartered in New York City with offices in San Francisco,
Tel Aviv, Atlanta, London and Melbourne, Australia.

For more information, please visit www.liveperson.com.

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