Knoa Software Secures $7.5 Million Growth Round


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User experience management leader announces latest round of funding and continued commitment to providing global software solutions

VNM – 1232012 – NEW YORK, December 3, 2012 – Knoa® Software, the leading provider of user experience and performance management software, announced today that it has raised a $7.5 million growth round from existing investors Ascent Ventures and FA Tech, and new investors Gefinor Ventures, Advantage Capital Partners and Rand Capital. This latest round of investment will help broaden the global reach of Knoa’s solutions.

“Knoa created the most powerful solution in the space and in return it has experienced significant customer growth. This is a reflection of its team which knows how to build and scale a successful business,” said Brian Girvan, General Partner at Ascent. “Ascent is pleased with Knoa’s success and the additional opportunity to participate again in supporting Knoa’s market expansion.”

Knoa’s award-winning Knoa Experience and Performance Manager (EPM) solution goes beyond the performance of networks, hardware and infrastructure – providing a clear view of how users actually interact with the system – screen by screen. Knoa EPM lets IT proactively assess each user’s performance, understand how each user navigates the application, and provides an early indication of user inconsistencies before they reach the support desk or worse, the customer.

“We are delighted to have Gefinor, Advantage Capital Partners and Rand Capital join the team as their experience and success with rapidly growing companies make them the ideal partners for Knoa at this stage of our market expansion,” said Thad Eidman, chief executive officer, Knoa Software. “Their investment will support the further development of our solutions and our continued rapid expansion into global markets.”

“We look forward to working more closely with Knoa in this new venture,” said Mimo Ousseimi, Managing Director, Gefinor Ventures. “At Gefinor, we pride ourselves on investing in winning technologies and teams. The combination of Knoa’s leadership in an important and growing market space and their experience with hundreds of global customers represented a compelling opportunity, one that we’re excited to be a part of.”

About Knoa Software
Knoa® Software delivers on-premise and cloud-based solutions that monitor, measure and manage how end-users are utilizing enterprise applications to optimize end-user experience, enhance user performance, and deliver return on investment. Uniquely, Knoa Automation provides complete and deep insight into all activities, by user, for each application monitored. Twenty percent of the Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa software to power their user experience and optimize their performance. For more information, visit You can also follow us on Twitter: @knoasoftware.

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Editorial Contact:
Katelyn D’Eramo
PAN Communications
[email protected]


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