Kapow Technologies and Clarabridge Partner to Help Companies Pinpoint Customer Sentiment Across the Web


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Clarabridge to integrate Kapow’s Web Data Services technology in its Voice of the Customer solutions for more accurate monitoring and analysis

CLARABRIDGE CUSTOMER CONNECTIONS USERS CONFERENCE, Lake Buena Vista, Fla., Jan. 26, 2010 ? Kapow Technologies and Clarabridge today announced a partnership wherein Clarabridge will embed Kapow’s Web Data Services technology into its Content Mining Platform™ for capturing customer feedback from social media and across the Web. The partnership will equip Clarabridge customers with the industry’s most advanced real-time Web technology to monitor and analyze brand conversations in any social network.
Under the terms of the partnership, Clarabridge will resell Kapow Web Data Server within the Clarabridge VOC solution, and will drive all sales and marketing efforts.

Hundreds of Fortune 1000 enterprises and small-and-medium sized businesses (SMBs) across industries use Kapow Web Data Server for the fastest and most reliable extraction of public and private Web data. Previously using data access software from QL2, Clarabridge switched to Kapow’s platform due to its unique ability to automatically access, enrich and serve noise-free data with 100 percent accuracy from the most complex HTML, AJAX and Flash™ based Web sites. As a result of this partnership, joint customers will benefit from enhanced insight into customer sentiment from the numerous locations customers talk about brands and products online, including Facebook, Twitter, online forums and blogs.

“Customer feedback forums have expanded far beyond call centers and opinion surveys to an almost limitless number of web sources, requiring companies to have sophisticated tools for accessing the ever growing universe of customer feedback and sentiment,” said Sid Banerjee, CEO and co-founder of Clarabridge. “This partnership will let our clients gain an even deeper and more comprehensive understanding of their customers’ experiences, attitudes, criticisms and suggestions from a wider range of online content sources.”

“With the Clarabridge partnership we’re able to naturally extend Kapow’s successful track record of providing access to noise-free Web data to the customer experience management industry,” said John Yapaola, CEO of Kapow Technologies. “We look forward to providing our joint customers with a solution that enables them to make timely and informed decisions based on real-time Web conversations.”

For more details on how to benefit from enhanced customer experience data from Kapow Technologies through Clarabridge, please contact Clarabridge at http://www.clarabridge.com/Contact_Us.aspx.

About Clarabridge
Clarabridge enables Fortune 1000 customers to transform text into valuable information to improve market research, customer care, product development, quality assurance and risk management. Clarabridge’s award-winning software links the worlds of text analysis, search and business intelligence (BI) to enable enterprises to more quickly and intuitively leverage all of their data-internal and external, structured and unstructured-to make better business decisions. Clarabridge’s Content Mining Platform™ is the first text-mining solution to work seamlessly with standard BI applications, tools and techniques, and Clarabridge delivers the industry’s only hosted text-analysis solution with its Content Mining Service™. Clarabridge is headquartered in Reston, Virginia. For more information, visit www.clarabridge.com.

About Kapow Technologies
The leader in web data services, Kapow Technologies eliminates the barriers to accessing, enriching and serving timely enterprise and public web data. The company’s Kapow Web Data Server is a patented visual development and web data automation platform that enables Fortune 1000 companies to create high-value business applications with no coding required. Kapow currently has more than 300 customers, including AT&T, Wells Fargo, Intel, Vodafone and Audi. The company is headquartered in Palo Alto, Calif. with additional offices in Denmark, Germany and the U.K. For more information, log on to www.kapowtech.com or call toll-free at 1-800-805-0828.


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