Kadient Turns to Marketsync to Power Intelligent Sales Communications and Improve Sales Velocity

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Leading Provider of Sales Enablement Solutions Integrates direcTouch into
its own Sales Enablement Processes

Kirkland, WA – November 17, 2009 – Marketsync , the
creator of direcTouchT, an intelligent sales communication platform that
integrates email, direct mail and voice communications, today announced that
it has added Kadient to its growing list of customers. Kadient, a leading
provider of on-demand sales enablement solutions and best practices
expertise, has incorporated direcTouch into its own sales enablement process
to improve sales velocity and provide measured insight into the
effectiveness and impact of the Company’s sales communications.

“At Kadient, we are laser focused on helping salespeople sell smarter,” said
Richard Berkman, vice president, Sales Enablement Strategies, Kadient. “By
using Marketsync direcTouch, we expect that our sales team will be able to
reach the increasingly-important C-suite decision makers faster and more
effectively than ever before. Because direcTouch is fully integrated with
Salesforce CRM, our sales team can now quickly select and deliver approved
collateral to their prospects and customers and be guided by workflow-driven
follow-up activities that map directly to our Kadient Sales Playbooks.”

direcTouch enables Kadient to automate the generation, delivery and tracking
of one-to-one correspondence for its sales professionals. direcTouch
accelerates sales velocity while ensuring professional, accurate, and
consistent communications. With direcTouch, Kadient’s salespeople deliver
personalized letters, collateral, and other materials to their prospects and
customers – from anywhere, on-demand, with as little as two keystrokes –
while reducing the time spent on these tasks by 80% or more.
“We are honored that Kadient, one of the leaders in the sales enablement
market, has selected direcTouch as a complementary component to their own
sales enablement process,” said Doug Ebstyne, CEO, Marketsync. “In today’s
environment, empowering individual sales people to quickly and easily drive
impactful, consistent and quality sales communications is more important
than ever before.”

In addition to automating the delivery and follow-up of strategic sales
communications, Kadient is also leveraging the power of direcTouch to
provide their sales organization with critical data about the effectiveness
of their outreach. This information enables Kadient’s sales and marketing
organizations to focus their efforts on activities that will return the
maximum value and business results.

About Marketsync

Marketsync empowers sales professionals and drives more revenue with an
intelligent platform that integrates email, direct mail and voice
communications for Salesforce CRM users. Highly successful companies
including BOK Financial Corp, Egencia, ExactTarget, ING Direct, PEMCO
Insurance and SIRVA rely on direcTouch to enhance their sales enablement
processes, improve sales velocity, and measure the impact and effectiveness
of their sales communications. Marketsync is headquartered in Kirkland, WA.
For more information, please visit www.marketsync.com
or call 425-814-3900 x 122.

About Kadient

Kadient helps companies improve sales performance by arming their
salespeople with the content, messages, and strategies they need to win at
every stage of the customer’s buying cycle. Kadient is the only on-demand
sales enablement platform that combines Dynamic Sales Content, Sales
Playbooks, and Sales Performance Analytics with proven best practices-all
served up within a Sales Force Automation (SFA) system. The result is
shorter sales cycles, faster ramp up, and increased sales productivity.
Learn more at www.kadient.com.

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