Jive Delivers New Solution to Channel the River of Social Conversation, Turning Insights into Action


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Jive Market Engagement Solution Enables Organizations to Listen, Measure,
Share and Engage In the ‘Big Conversations’ Occurring In the Social Web

PORTLAND, Ore., Sept. 15 /PRNewswire/ —

Company News

* Jive, the Social Business Software
leader, today announced Jive Market Engagement, a new solution that combines
the power of social media monitoring with Social Business Software for the
first time.
* Jive’s Market Engagement Solution helps organizations implement a
broad, unified social media strategy to participate in productive
conversations with customers that build loyalty, drive engagement and
increase revenue. The new solution enables brands to easily socialize key
observations from Twitter, Facebook, blogs, and other online sources to move
faster in the moment of pain or the moment of opportunity.
* While a small percentage of organizations use monitoring tools, most
companies rely on a patchwork of alerts, people, and email to stay on top of
conversations. While these approaches may help organizations listen in on
the river of conversations occurring across the social web, they certainly
don’t allow companies to measure, share and engage with insights in a
productive and timely way.
* For the first time, organizations can listen, measure, engage and
share insights using Jive Market Engagement to identify real-time issues,
collaborate more quickly with a broader set of colleagues internally and
ultimately more quickly and authentically engage in active dialogues with
customers and influencers.

Solution Highlights

* The Jive Market Engagement Solution is designed to help
organizations proactively monitor brand or product issues and competitive
threats; enable quick collaboration on appropriate responses or
interventions; and elevate and broaden the social conversations with a
company. The solution provides organizations a foundation to build a
comprehensive social media strategy:

* Marketing teams use an integrated social media monitoring
platform powered by Radian6 to listen across the social web for real-time
dialogue about and around a brand. The monitoring platform locates
discussions about an organization on blog posts, videos and photos, forums,
mainstream online news, and micromedia like FriendFeed and Twitter.
* Using these findings, the right people can come together
instantly in a secure area, what Jive calls a “Market Space,” to take action
in that moment of pain or opportunity. In addition to the observations from
the monitoring platform, users can bring in observations from individual
tweets, blogs, or other media into the Market Space. This “war room”
environment allows for rapid decision-making from the right people within
the organization.
* These observations are then consolidated into market summary
reports, what Jive calls “Viewpoints.” Viewpoints can be shared broadly
within an organization to foster collaboration and to develop and implement
appropriate responses. Jive Market Engagement also provides the ability to
analyze the effectiveness of those responses.

Jive Commentary

* “‘Are we next?’ is the question many companies are asking, wondering
if and when their next brand disconnect will make its way to the social
web,” said Ben Kiker, CMO of Jive Software. “While organizations understand
that these disconnects will occur, they want to move faster in the moment of
pain or the moment of opportunity. We’re thrilled with the initial response
to Jive Market Engagement from Jive customers, prospective customers and
* “Listening and engaging in meaningful dialogue with customers both
on our site and in social media outlets like Facebook, YouTube and Twitter
helps National Instruments provide quality support, improve products, and
build loyalty,” said Deirdre Walsh, community and social media manager at
National Instruments. “Jive SBS, combined with the Radian6 social media
monitoring tool, will help teams manage these conversations and ensure
accurate, real-time responses.”

Note: Deirdre Walsh of National Instruments will be presenting at JiveWorld
on the company’s experience of using the Jive Social Business Software.
Click here for more

Product Availability

* Jive’s Market Engagement Solution is available now for existing and
new Jive customers as a service to build cloud-based communities. Click here
for more

Additional Resources

* Jive CMO Blog on Jive Market Engagement Solution

* Jive Market Engagement Solution Web page

* Jive Market Engagement Screen Shots

About Jive Software

Jive frees people to engage in open, natural business conversations and
workflows that typically are trapped inside of emails, phone calls or
meetings. As the leading enterprise-class suite of SBS applications for
Global 2000 companies and governments, Jive’s collaboration software
and community

solutions are the first to effectively manage employees, customers, and
partners on a unified platform built for tens of thousands of users and
millions of page views.

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