Jacada Signs Material Contract With O2 UK


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ATLANTA – November 14, 2007 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has entered into a material agreement with O2 (UK) Limited.

O2 (UK) Limited is a leading provider of mobile services to consumers and businesses in the United Kingdom. The company has licensed Jacada WorkSpace to further streamline and automate customer service processes within their Prepay Customer Service team. Jacada was selected due to their expertise in unified service desktop solutions and automating complex customer services processes across multiple legacy systems.

O2’s customer service advisors currently use a number of applications, websites and online forms in the course of processing customer requests. The number of tools and applications involved increases the amount of training required and complicates processing for the advisor.

The aim of the Common Front End initiative is to improve the experience by introducing a new user interface which will consolidate information from the underlying systems and thereby make processing more efficient, enhancing the customer experience.

“We are very excited to be partnering with O2,” said Paul O’Callaghan, president of Jacada. “Our unified service desktop solution is helping organizations achieve or maintain a critical competitive edge in customer service, especially in industries such as telecommunications, where customer service has quickly become a leading reason why customers select a provider.”

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, “intelligent” workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada has more than 1200 customers and operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England; and Munich, Germany. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words “may,” “could,” “would,” “will,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.


Jacada Media Contact:
Cindy Curtin
[email protected]

Investor Relations Contact:
Peter Seltzberg
Hayden Communications
(646) 415-8972
[email protected]

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