It is Critically Important That Performance and Sales Incentives are Personalized


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Before I talk about the importance of personalizing performance and sales incentives, I would like to stress the importance of recognizing and providing incentives in the first place!

What I have witnessed is the vast majority of the organizations that are providing performance incentives to their employees and channel partners are not getting a return on their investment.

This is because they lack personalization and choice!

An effective incentive process is one that is personalized to each individual as well as each unique employee and/or channel partner segment.

Beyond being personalized and individualized, incentives and recognition need to be tied directly to superior performance, learning and development, and key customer and operational metrics.

Anther key imperitive to creating an effective performance recognition process is ensuring that those participating are motivated by the incentives, rewards and recognition.

What we have found is that when organizations try to force a fixed number of incentives or rewards with limited choice can often times create disengagement rather than motivation.

CSI has learned A CRITICAL BUSINESS SECRET through our experience delivering channel incentives and performance recognition in over 70 countries:

The SECRET IS….. “What motivates people is what motivates people!”

Yes, it is a blinding flash of the obvious!

What motivates people is what motivates people!

What I mean by that is when an organization gives unlimited choices when it comes to the incentives and reward options, creates intense utilization, engagement and motivation!

What motivates people is what motivates people!

After all, I know we all want to create the engagement, enablement and energy so that our employees and partners go out and repeat that superior performance again and again!

Repubished with author’s permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.


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