Is this an effective ad?


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This is a two-page ad from the front of a conference program guide. The advertiser was the sole, platinum sponsor of the event. (click on the picture to see it more clearly).

I’m a direct marketer at heart, but whether you look at this from a direct or brand perspective, it’s confusing. Busy. It makes me tired. The headline and call to action blend into the background.

The messages that stand out, to its credit, are key (desired) brand attributes. And the logo to the left.

But it’s still a lot to look at. What do you think? Am I being too harsh?

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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