Is Social Media still Innovative and Exciting

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Clara Shih, CEO of Hearsay Social, shares her wisdom on the most exciting innovations of 2013. According to this video by LinkedIn, the most exciting innovation for 2013 is the maturation of social media for business.

I am a strong believer in using social media both for marketing and internal operations. However, I think we are pas the stage of calling it innovative and exciting. Most of us call it work, the novelty has disappeared. What are your thoughts?

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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