Is Email marketing good for small businesses in 2018??


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Marketing has evolved significantly in last few years. Now is the era of demand-driven social marketing which makes email marketing a core part of successful small business marketing strategies. Technological advancements have given marketers no shortage of channels to leverage. Email marketing can be a powerful way for small business to market their brand and their website. It provides them with the flexibility to reach current customers, find new leads, and convert those leads into customers without making a big hole in their pocket. Email marketing can help small business to reach their subscribers and prospects as quickly as possible. It helps small business to creates a level of trust in the subscriber’s mind.

Reasons Why Email Marketing Can Add Value to Your Business Website:

Email marketing can drive traffic to your website and boost sales

Email marketing is a great way to drive traffic to your website. When you have people who are interested in receiving your updates, you can redirect them to your website via emails. Build a database of subscribers. You can then create an email marketing campaign writing about your product and services that would interest your subscribers. Share a link to your website, and if they want to read more, they would be redirected to a page on your website. You can even encourage them to share your post on social media channels. It will increase the number of people visiting your website who are interested in your business. Search engines will understand that your website has content that is both relevant and engaging. It will then start recognizing your business for your locality. When people in your location are looking for products and services related to your website, search engines will show your website in search results. Meaning, email marketing is not only getting you more subscribers but also is helping you to boost your sales. Email gives you the possibility to capture new visitor’s attention and nurture the relationship with valuable and informational content.

You can reach people on any device

With growing popularity of mobile technology, nearly two-thirds of all emails are opened on a mobile device. Which makes email marketing one of the best marketing strategies you can take advantage of. Google says, about 19% of business searches come from mobile phones. Use your email marketing to direct traffic to your website. When people come to your website, they should get a seamless browsing experience. Google has rolled out Accelerated Mobile Pages (AMP) within Mobile Search Results in 2016. It will be using AMP to quickly give content on mobile devices without visitors having to go to a website to view the content. Use responsive templates for your emails as more of your subscribers are using mobile phone to read your campaigns.

Email marketing can help you build brand credibility

People buy from brands they know, trust and like. Email marketing gives the ability to build credibility with your customers by providing helpful and informative content. Emails that are informative gives you the ability to stay top-of-mind and keep people engaged with your business. When they buy a product or avail a service, they will directly visit your website. Email marketing is a reliable way to communicate with your members and clients. It is an active channel to strengthen brand recognition with new and potential clients. When people like your content, they will forward or share your message with a friend, which will help you extend your reach.

Final thoughts!

Choosing email marketing can have a long-term impact on your business and your website. Email marketing can help you get more reliable customers, as people subscribing to your updates are those who trust you and like your brand. Embed email campaigns into your marketing strategy to drive traffic to your business website and build a reliable customer database.

Shishir Kathurwar
Shishir Kumar Kathurwar is an ex-startup entrepreneur currently working on helping Business Owners in USA & Canada with their marketing needs. Kickstarted inbound marketing for multiple startups. Cracked the code of generating 750K monthly traffic in 10 months by using creative content. Launched inbound marketing of multiple Saas Startups in USA and Canada. Always up for challenges.


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