Industry-leading EMM Software Chosen to Help Create
A Succinct, Strategic Marketing Campaign
INDIANAPOLIS (January 16, 2007) – Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Investor’s Business Daily, Incorporated (IBD), publisher of the national business and financial daily newspaper, and its companion Web site Investors.com, has selected Aprimo Marketing™ to centralize and manage all of its marketing campaigns. IBD will use Aprimo Marketing as a fully integrated, end-to-end strategic marketing solution.
Publishers around the world are responding to the dramatic change in the way subscribers want their information. Over the past decade, IBD has shifted its focus from its roots in traditional publishing to electronic media, in addition to shifting the method it uses to deliver marketing messages to existing customers. The change in business model has generated a need for marketing strategically designed and targeted directly to qualified prospects. The industry’s marketers must ensure that they reach the right targets with the right message at the right time in order to generate a positive return on marketing investment. Aprimo Marketing’s EMM platform allows companies to execute marketing campaigns to strengthen acquisition, growth and retention strategies to maximize the lifetime value of the customer.
“We wanted a solution that we could depend on,” said IBD EVP Karen Anderson. “Our choice was based on Aprimo’s proven success in both executing and managing marketing campaigns in a wide variety of industries. We feel that Aprimo is a good partner and will allow us to strategically grow our business.”
IBD, serving over 800,000 investors worldwide, will use Aprimo’s campaign management software to target and manage its customer database. The centralized database will integrate with current IBD and third party data sources to support full functionality. Aprimo Marketing will also be used at IBD to provide improved tracking and management of department processes and resources.
“Aprimo is proud to be an essential business application in managing the needs of one of the world’s most influential business publications,” said Bill Godfrey, chairman and CEO of Aprimo. “We are certain that Aprimo will help IBD become more profitable through effective marketing and ultimately reach more people through increased readership.”
About Investor’s Business Daily
Investor’s Business Daily®, its digital edition eIBD™ and the award-winning companion Web site, Investors.com are recognized worldwide for empowering individual and professional investors with cutting-edge research, stock screens and ratings that can’t be found anywhere else. Through unique proprietary screening criteria backed up by decades of market research, IBD highlights stock winners and major market turns as they emerge.
Founded in 1984 by leading investor William J. O’Neil, IBD has redefined the way news and financial data are presented. Investors.com, named one of the Forbes “Best of the Web,” provides a suite of equally powerful tools and screens for identifying market stars. In addition, IBD hosts popular investment workshops based on the CAN SLIM® investing system, which has outperformed major market indexes.* IBD’s market writers can be heard teaching the same principles on national television and radio.
Investor’s Business Daily, IBD, and CAN SLIM are registered trademarks of Data Analysis, Inc., an affiliate of Investor’s Business Daily.
*The American Association of Individual Investors’ independent “real time” study found that IBD’s CAN SLIM investing system had a 949.9% gain over past eight ½ years, compared to S&P 500 gain of 30.9% (1998 through June 30, 2006).
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com.
Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
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