Interesting Infographics: What You Need To Know About Twitter This Year


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If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst’s infographic may clear up some of your concerns.

According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million.

This infographic is a noteworthy summary of stats we should consider in our decision-making processes for marketing campaigns. I invite you to read over these next points, which are also highlighted in Dashburst’s infographic:

Twitter Stats You Need To Know

  • Engagement rate is heightened five times when tweets contain image links.
  • 184 million users access Twitter via their mobile phones on a monthly basis.
  • The average amount of minutes users spend on Twitter is 170.
  • There are five Vines tweeted every second.
  • The total number of Vine users is calculated at 40 million.
  • Twitter users have on average a total of 208 followers.
  • The top brand followed on Twitter (with 40 million followers) is YouTube.
  • Twitter is worth approximately $27 billion.

Did You Know…

  1. Ellen Degeneres’ “selfie” from the Academy Awards was retweeted 3.4 million times.
  2. As a company, Twitter employs 2,000 individuals.
  3. The most number of tweets published by a Twitter user is 6.9 million.

How do you think these Twitter stats will change in the next five years? After you view the full infographic, please share your thoughts in the comment box below.

The State Of Twitter 2014

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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