Interesting Infographics: What Makes a B2B Marketer Happy at Work?


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Are you  happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity.

The researchers at Omobono decided to find out what makes B2B marketers at work happy and here’s what they found: most B2B marketers rate their happiness at work as 7.5 out of 10!  (I hope you are smiling as you read this which should boost your rating up to an 8 or 9!)

According to the research, the following factors are making B2B marketers happy:

  • good leadership or management (60%)
  • feeling valued and listened to (56%)
  • pride in the company and its values (50%)
  • recognition and awards (26%)
  • work/life balance (38%)
  • relationships with colleagues (38%)
  • salary and benefits (42%)
  • opportunities to be creative (46%)

In addition, the researchers found out what is the best thing is about being a B2B marketer:

  • variety
  • exciting and fast-paced
  • never dull
  • making a tangible difference
  • room for creativity and innovation
  • challenges

So, what makes you happy and what’s the best thing about your job or career? You can click on the infographic below to view the full sized image.


Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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