Interesting Infographics: Top 20 Marketing Stats You Need To Know


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How are you going to achieve your 2014 marketing goals?

This new infographic by WebDAM Solutions takes an in-depth look at the latest social media trends, providing B2B leaders with new ideas for boosting the success rate of future marketing campaigns.

For example, why don’t you consider including social sharing buttons in your email campaigns? According to the infographic, this action alone is calculated to boost your click-through rates by approximately 158%.

Below are some of the trends and stats WebDAM has noted:

Noteworthy Stats And Marketing Tips To Implement

  • Include images in your press releases. According to the infographic, 73% of reporters want to see images in the press releases they receive.
  • Make plans to increase your social media budget. In the next five years, predictions state that companies will double their social media budgets.
  • Do not ignore event marketing. As reported by WebDAM, 67% of content marketers believe event marketing is still successful.

All About Your Digital Audience

  • Conversion rates are boosted by 86% when landing pages have videos.
  • 65% of individuals within the digital audience learn through visuals.
  • 52% of marketers claim they gained a new customer last year via Facebook.
  • Content marketing is 89% effective when customer testimonials are included.

Revealed: This Year’s Marketing Predictions

  • By the time we reach the year 2015, 25% of the advertising market will be made up of internet ads.
  • A total of $135 billion will be allocated to innovative digital marketing collateral by the end of 2014.
  • Will custom content be king? CMOs are currently referring to custom content as the “future of marketing.”

Click on the image to view the full infographic. Do you agree or disagree with WebDAM’s marketing predictions? Share your answer in the comment box below.

2014 Marketing Statistics Infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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