Considering this is one of the biggest events of the year, I thought we should have at least one infographic on the World Cup and how you can use the momentum and “buzz” to leverage your B2B marketing.
Consider this example: when you glance at the list of sponsors at this year’s Fifa World Cup, you’ll notice many common companies, except for one – Yingli. This solar panel manufacturer, which is based in China, has taken on the role of “high profile sponsor” to help them skillfully expand into Latin America.
When you think about it, sponsoring the 2014 Fifa World Cup is a clever strategy for Yingli to enhance their brand recognition among their new Latin American market. According to an infographic by Adobe Digital Index, this sporting event has been discussed on blogs and social media outlets with an outstanding total of 90% of the globe contributing to the conversations. This percentage alone has already surpassed references of the Olympics and Super Bowl, which were totaled at 84% and 78% respectively.
With that said, I recommend you view Adobe Digital Index’s infographic, “World Cup Brazil 2014.” I’ve summarized some of the infographic’s key points below, which may help you understand how worldwide events, such as the World Cup, can be utilized to boost your social media presence.
Top 5 countries mentioning the World Cup via social media
- Japan
- The United Kingdom
- Brazil
- The United States
- Germany (note: compared to other countries, Germany is the most active country with users mentioning the World Cup via Twitter)
Emotional impact from the World Cup expressed by global social media users
- Respect (27%)
- Happiness (22%)
- Sorrow (20%)
- Disgust (11%)
- Anticipation (10%)
Take note: According to the infographic, the most popular soccer player (or footballer) mentioned worldwide is Cristiano Ronaldo. Last month, he received 1.5 million Twitter mentions and had over 22 million Twitter followers.
Have you ever used popular culture or current events to draw attention to your marketing campaigns? If yes, what were the results on your bottom line? Please post your answer in the comment box below – I look forward to reading them.
