Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page


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Do you know what steps you need to take to optimize your landing pages?

In this new infographic by Quick Sprout, marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion.

This intriguing infographic, which is titled “How to Optimize a Landing Page”, is a source I highly recommend bookmarking as one of your future references. With its easy-to-read design, steps 1 to 3 are summarized with key, concise points. You may want to use this infographic as a personal “checklist” next time you upgrade your landing pages.

These are some of the details highlighted in Quick Sprout’s latest infographic:

Step 1: Use Effective Design Elements Viewed On “High-Converting” Pages

  • Use bullet points to highlight product/service benefits
  • Highlight testimonials
  • Ask yourself these questions: Are you properly displaying call-to-actions? Do you have a concise headline?

Step 2: Make Suitable Edits To Increase SEO
Note: It is crucial to create your text according to both SEO and reader interests.

  • Utilize appropriate HTML tags
  • Ensure social media sharing is user-friendly
  • Ensure design layout isn’t cluttered
  • Create a compelling meta description

Step 3: Conduct A Test

  • Decide on a testing method
  • Measure your ROI according to conversion counts and landing page costs

Note: always keep the definition of “conversion” in mind, which is when an online user takes action (i.e. click on a link, makes a purchase, contacts a company via email or telephone, recommends the site to another user, etc.).

Click on the image to view the full infographic. Can you add more optimization tips? I’m looking forward to reading your comments this week.
Follow These 3 Steps To Upgrade Your Landing Page

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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