Do you know what steps you need to take to optimize your landing pages?
In this new infographic by Quick Sprout, marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion.
This intriguing infographic, which is titled “How to Optimize a Landing Page”, is a source I highly recommend bookmarking as one of your future references. With its easy-to-read design, steps 1 to 3 are summarized with key, concise points. You may want to use this infographic as a personal “checklist” next time you upgrade your landing pages.
These are some of the details highlighted in Quick Sprout’s latest infographic:
Step 1: Use Effective Design Elements Viewed On “High-Converting” Pages
- Use bullet points to highlight product/service benefits
- Highlight testimonials
- Ask yourself these questions: Are you properly displaying call-to-actions? Do you have a concise headline?
Step 2: Make Suitable Edits To Increase SEO
Note: It is crucial to create your text according to both SEO and reader interests.
- Utilize appropriate HTML tags
- Ensure social media sharing is user-friendly
- Ensure design layout isn’t cluttered
- Create a compelling meta description
Step 3: Conduct A Test
- Decide on a testing method
- Measure your ROI according to conversion counts and landing page costs
Note: always keep the definition of “conversion” in mind, which is when an online user takes action (i.e. click on a link, makes a purchase, contacts a company via email or telephone, recommends the site to another user, etc.).
Click on the image to view the full infographic. Can you add more optimization tips? I’m looking forward to reading your comments this week.
