Have you ever wondered how many times companies receive Twitter mentions on a daily basis? Also, which of the tweets that mention your company do not get retweeted? These significant questions and more are answered by the media monitoring company Mention, which created the infographic titled, “5 Surprising Figures You Need To Know To Improve Your Twitter Strategy.” Please refer to the following figures to help you improve your current and forthcoming Twitter strategies:
- According to the infographic, companies are generally mentioned in 39 tweets per day. With this information in tow, analyze your company’s feedback from Twitter users.
- Over 30% of tweets that cite companies do not contain these companies’ Twitter handles. In this case, marketers must stay on top of their name alternatives that come with their brands.
- Close to 10% of tweets that mention companies begin with “@”. The infographic strongly recommends marketers to continue engaging with their customers’ concerns, especially with this stat in mind.
- Approximately 60% of tweets that mention companies are not retweeted. However, it is still necessary to disperse positive tweets to your Twitter followers.
- Finally, more than over half of the tweets that mention your company (60% to be precise) are posted on Twitter when you’re not present in the workplace. In order to keep track of these tweets, the infographic proposes hiring off-hour “heroes”.
I invite you to view Mention’s full infographic below. Which figure in this infographic stood out to you the most and why? I’m looking forward to reading your comment.
