Interesting Infographics: Blueprint for The Perfect Blog Post


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It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. (source: Hubspot). So now that we have decided to blog, is there such a thing as the “perfect” blog post?

Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.

The Components of a Perfect Blog Post

SEO Optimization – use the “golden” keywords if you want your post to reach a wide audience

Blog Post Title - should be catchy and contain one popular keyword

Image - always include at least one image that is colourful and interesting

Introduction – create a hook and explain why the reader should care about your post. Ensure to use the SEO keywords you have selected from your title in the Introduction.

Body – clearly state your case and use lists or bolding to make your text easy to ready.  This is a good tip – show your personality – remember you are speaking to people, not robots.

Use links (but don’t overdo it) – When you are referring to a product, news article or a person, use links to point to the sources.

Conclusion – Emphasize the main take-aways and actionable points for the reader.  End the post by asking the readers a question.

Related Content – If you think your readers can benefit from other posts, list related posts at the end.

Comments section – Monitor and respond in a timely manner to the comments on your blog.

Following the advice in the infographic below (please click on it to view a larger version), I’ll end this post with a question:  What elements do you think need to be in the “perfect blog post”? Also, if you blog about B2B, introduce it to us in the comment section below.

Infographic: Blueprint for the Perfect Blog Post

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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