Interesting Infographics: Anatomy of a Landing Page


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Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible.  SmartBug Media has created an infographic to remind us of the essentials of an effective landing page:

  • Make Sure Your Instructions on Next Steps Are Clear: Don’t make your visitor work too hard for the end goal – tell them the next steps to take.

  • Provide Testimonials When Relevant

  • Add Social Sharing Icons

  • Insert Images

  • Remove Site Navigation: You may think you are losing opportunity for additional traffic but remember a landing page is hyper focused which means you should only provide your visitor with the one clear path to completion.

  • Build the Form: I have seen studies that say a longer form yields more qualified prospects and other studies that recommend a 2-step optin where there is only a button, not a form. Which approach works best for you?

  • Include Bullet Points

  • Efficiently Convey the Value of Your Offer: I would add to this point that the value of your offer needs to be tied into the solution your prospect is looking for. If it does not, they will leave your landing page quickly.

The Anatomy of a Landing Page

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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