Interactive marketing expert – Jeff Pavelcsyk – joins Clash-Media

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New York, 21 July 2009 – Clash-Media, the online customer acquisition specialist, has appointed interactive marketing expert Jeff Pavelcsyk as Business Development Manager to boost the company’s services across key vertical markets including education, mobile marketing and CPG. Clash-Media is the fastest growing global performance-based marketing firm and Jeff Pavelcsyk will help ensure it continues this tremendous growth by helping to launch new initiatives.

Jeff Pavelcsyk joins Clash-Media from Innovation Ads where he assisted with the launch, development and management of the company’s education division. Jeff was responsible for driving student acquisitions for over 100 colleges and universities, including George Washington University, Boston University and Vanderbilt. Jeff Pavelcsyk also managed lead generation initiatives for numerous domestic and international tourism boards, as well as major accounts such, as P&G and Carnival Cruise Lines.

Christopher Petix, President of Clash-Media US, said: “Jeff joins Clash-Media at an exciting time, when we’re exploring emerging markets and expanding significantly. One major growth area for us right now is the education space. Many students have to make a big decision about where they continue their education and our USHigherLearning.com site provides a great deal of guidance. Jeff will now help to manage that resource and ensure that interested students are introduced to the right colleges. With his expertise, experience and leadership, Jeff is ideally positioned to exploit this avenue.”

Jeff Pavelcsyk added: “Clash-Media is a perfect fit for advertisers at a time when performance-based marketing is one of the fastest growing segments during this recessionary period. Our transparent approach to identifying interested consumers maintains advertisers’ brand integrity through quality content-based placement, and ensures maximum ROI by only charging when a consumer engages with the brand. In the new role, I will launch new product offerings, which will provide additional value to our clients, and I intend to create new revenue streams for the company that will position Clash-Media as the premier global digital media company of the future. Clash-Media’s forward-thinking and visionary leadership, coupled with cutting-edge technology and its client focused approach, has enabled the company to reach amazing heights within a few years and I intend to be integral an part in continuing that trend.”

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle customer acquisition solution that collects and manages interested consumer information for its clients, producing qualified leads in line with advertisers’ exact specifications in order to deliver a strong return on investment. Clash-Media provides its clients with a centralized managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has pioneered new techniques in Proactive Online Lead Generation. The company’s powerful lead generation network connects advertisers to consumers producing qualified leads, with detailed profiles on their interests, in line with advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Samsung, Toyota, Cheapflights .

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris. It plans to expand into Spain, Italy and Asia-Pacific.

For more information, please visit: www.clash-media.com

Duncan Burford
IBA – PR for Clash-Media
Tel: +44 (0) 1780 721 433
Email: [email protected]

Christopher Petix
Clash-Media US
Tel: 212-946-8525
Email: [email protected]

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