Integrate Your POS and Text Message Marketing for Optimal Customer Insight


Share on LinkedIn

Customer insight is crucial to a successful business

A business’s ability to understand its customers means the difference between companies who succeed and those that don’t. But how do you understand customers in a way that impacts your bottom line? The answer is quite simple. By reverse engineering your problem.

Photo by NESA by Makers on Unsplash

Since you have a business, you’ve already started a database of customer information. That database of potential customer insight is stored in your POS system. The trick is how to extract the relevant information from your POS system to a form where you gain greater customer insight.

Use a mediator app to connect your POS system and text message marketing platform

One way to gain greater customer insight while also being able to act on that insight is through text message marketing. But learning how to automatically add your customers to a text message list from your POS system can be daunting. By using a mediator application, such as Zapier or Integromat, to connect the two systems, you can transfer data from your existing POS system to a text message marketing platform, such as TextSanity or NEXTms.

During this process, you can choose the relevant data that gets transferred. And you can take a look at the customer data that’s in your POS system for any insights. For example, you may find that Jane Doe shops at your business regularly, but only ever buys handbags.

Photo by Irene Kredenets on Unsplash

Now that you know Jane always buys handbags, tag Jane under “handbags”. Then, set up a text message marketing campaign that directly markets handbags to her, or any other customer that purchases handbags. That’s how you take your existing POS system data and convert it into actionable marketing.

Text message marketing is a fast way to connect with customers

Having a reliable and quick way to connect with customers is key to a business in our day and age. Text message marketing is the quickest, most reliable way to connect with customers. As long as the information you have is accurate, you can send a text message almost instantly to any customer, no matter where they are.

This is why integrating your POS system and text message marketing platform is so powerful. There are few other integrations that offer such a streamlined approach from data to insight to sales.

POS system data speeds the process of connection with customers who are already interested

Photo by chuttersnap on Unsplash

For customers who are already interested in your product, and regularly purchase your products, integrating your POS and text message marketing platform allows for greater connection. These are customers who already actively seek you out. With text message marketing, you can cater to these customers.

Use tags to target market

Tags are an essential part of your marketing efforts. They allow you to separate customers based on the type of purchases they make. And once you tag customers, you can target them directly to meet their needs.

Photo by Brett Jordan on Unsplash

For example, have you ever received a marketing email from a business? Of course you have. Most likely, though, that ad was full stuff you didn’t care about. There was no target marketing based on your purchase history.

Not so with text message marketing. Target marketing customers is easy! If a customer buys shoes, market shoes to them. Send them texts about the shoes you have for sale. It’s really that simple. Stop trying to tempt customers to purchase something they never have, and, most likely, won’t purchase.

Text message marketing is effective at reaching customers who want to be reached

Integrating your POS system and text message marketing platform can improve your customer insight. Text message marketing allows you to reach customers who want to communicate with you. They want to interact with you. They want to buy more of your stuff. Make it easy for them! Design you marketing based off of customer insights. When you do, your business will be on its way to endless success.

Carrie Duford
Carrie Duford is currently a blogger for TextSanity. Since 2015, she’s blogged for companies such as Intermountain Healthcare and BYU News. Her published blog posts range from health and wellness to linguistic research to CRM technology. With such a diverse professional blogging background and no shortage of interests, Carrie is always looking for new ways to expand her horizons whether that’s teaching herself how to code or learning how to implement the National School Lunch Program where she lives. You can reach her on LinkedIn.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here