Insightly secures $10 million Series B, plans employee growth


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Insightly Secures $10 Million in Series B Round
Funds will enable global expansion and ecosystem development

SAN FRANCISCO – September 12, 2013 – Insightly, the business freemium
customer relationship management (CRM) market leader, today announced it has
raised $10 million in a series B investment. Insightly will use this
financing to expand globally, fund its partnerships and integrations with
other leading business freemium and software-as-a-service (SaaS) application
companies and resellers, and continue enhancing its web and mobile
applications. The company also plans to use the funds to make key new hires
and will expand to a larger office space in San Francisco’s SOMA district to
support the current and planned workforce growth.

More than 184,000 small businesses from more than 100 countries rely on
Insightly’s intuitive cloud-based CRM and project management solution to
track customer interactions and manage contacts, proposals, opportunities,
projects and files. Small and medium-sized business (SMB) users can access
data from Insightly through a cloud platform optimized for web access and
mobile devices. Insightly’s product integrates seamlessly with Gmail and
Outlook 2013, and it has consistently been ranked as the No. 1 CRM
application on the Google Apps Marketplace.

Emergence Capital Partners, Sozo Ventures and TrueBridge Capital Partners
are participating in the round led by Matt Holleran, founder and managing
director of Cloud Apps Management, LLC. Holleran will serve on the board as
the representative of this syndicate. Gordon Ritter, founder and general
partner of Emergence Capital Partners, has joined Insightly’s board. Having
led Emergence’s investment in and Veeva Systems, Ritter
brings deep expertise in SaaS CRM solutions. Gregg Brockway, founder of
Hotwire, Tripit and Chairish, also serves on Insightly’s board of directors.

“Insightly has quickly become the global leader in the business freemium
CRM market as small businesses flock to its simple-yet-powerful CRM
solution, business freemium model, and growing ecosystem of application and
reseller partners,” said Matt Holleran, founder and managing director of
Cloud Apps Management, LLC. “Insightly’s user base has almost tripled in the
past year, and this funding will help the company accelerate its growth to
meet rising demand from small businesses around the world.”

“Insightly’s success shows the appeal of a well-designed CRM product for the
SMB market,” said Gordon Ritter, founder and general partner of Emergence
Capital Partners. “Emergence Capital is thrilled to back the Insightly team,
and we look forward to working with the company as it continues to grow and

Anthony Smith, CEO of Insightly, said, “This round of funding allows us to
maximize the consistent momentum we’ve seen by adding new employees to meet
the growing demand for our products. As we leverage the industry experience
of our board members and add new talent, we’ll continue to enhance our
product features and users’ experiences, and to maintain our high customer
satisfaction rates.”

The recent funding follows a $3 million 2012 series A round led by Emergence
Capital Partners.

Additional Insightly information:
• Insightly blog:
• Insightly University:
• Insightly case studies:
• Insightly features:

About Insightly
With more than 350,000 users in more than 100 countries, Insightly provides
customer relationship management software to small businesses worldwide.
Small businesses leverage Insightly’s cloud-based application to manage
customer interactions, opportunities, proposals and projects over the web
and on mobile devices. Insightly continues to grow globally and is available
on the web at, for iOS devices in iTunes, and for Android
devices on Google Play. Insightly is based in San Francisco. For more
information, visit

About Cloud Apps Management, LLC
Cloud Apps Management, LLC is a very early stage venture capital firm
focused on funding cloud business applications companies with business
freemium and SaaS models. Matt Holleran is the founder and Managing Director
of the firm. Matt is a recognized thought leader in the business freemium
and SaaS business models and business application ecosystems. Prior to
starting the firm, Matt was at Emergence Capital Partners where he led the
firm’s business freemium strategy. Prior to Emergence, Matt’s team started
and built the AppExchange, the world’s first business application
marketplace, and platform ISV ecosystem at

About Emergence Capital Partners
Emergence Capital Partners, based in San Mateo, Calif., is the leading
venture capital firm focused on early and growth-stage SaaS and
technology-enabled services companies. Its mission is to empower business
users and organizations around the globe by unleashing the power of
technology-enabled services. The firm’s investments include companies such
as (CRM), SuccessFactors (SFSF), Yammer, Lithium, Box and
Veeva Systems. Emergence Capital has $575 million under management. More
information on Emergence Capital can be found at

About Sozo Ventures
Sozo Ventures, based in California, is a new family of venture capital funds
headquartered in Palo Alto and Tokyo focused on investing in leading
information technology companies globally. Its existing investments include
Twitter and Palantir Technologies.

About TrueBridge Capital Partners
TrueBridge is a niche venture capital and growth equity investment firm and
registered investment advisor managing over $1 billion in assets. TrueBridge
invests primarily in funds focused on early stage information technology
companies in the United States. The firm has an exclusive strategic
partnership with the Kauffman Fellows Program, to which TrueBridge gives
half of its carried interest in order to build a long-term endowment for the
program. In exchange, TrueBridge receives unique insight and access
advantages into the venture capital industry. The firm is also known for its
partnership with Forbes, Inc. to create the annual Midas List of the Top 100
Technology Investors. TrueBridge was established in 2007 by co-founders
Edwin Poston and Mel Williams, and is headquartered in Chapel Hill, North
Carolina. For more information please visit:

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