Rebrands as XANT to Reflect Focus on New Revenue Acceleration Solutions


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XANT Helps Leading Enterprise Companies Build Closeable Pipeline and Expand Customers

SILICON SLOPES, Utah — November 4, 2019 — today announced its corporate rebrand to XANT™. Under the new name, XANT will continue to build upon the company’s innovative foundation and customer adoption for its intelligent sales engagement solutions. A play on the word cognizant, XANT embodies how its data and platform makes sales organizations “all-knowing.” This new brand name reflects the hyper-aware, informed sales organization that XANT solutions enable.

Along with the rebrand, XANT is expanding its recently introduced Revenue Acceleration Cloud™ beyond sales to also enable marketing and account management teams to optimize their day, improving productivity, visibility and effectiveness. The XANT Revenue Acceleration Cloud enables teams to build closeable pipeline and expand customer revenue more effectively.

Sales reps often waste time working on the wrong things, because they don’t operate with repeatable processes that use good data insights. The XANT platform enriches CRM data with collective buyer data to optimize each and every sales engagement with a customer. This innovative offering combines AI with data from the leading CRM platforms including Salesforce, Microsoft, SAP and Infor along with nearly 10 billion revenue interactions between buyers and sellers.

“XANT is changing how B2B enterprises buy and sell to each other, and our former brand did not capture that,” said Chris Harrington, CEO of XANT. “No group has benefited more from the continued proliferation of data and digital access than buyers – think about how much a buyer knows about a company they are considering buying from before they ever talk to a sales rep? How does a sales professional adapt in this world? XANT will do for sales what Waze did for navigation by using collective user experiences to improve sales interactions. We will continue to build on the company’s unparalleled data insights that help reps build closable pipeline and engage customers in ways that AI and CRM alone cannot.”

XANT will provide customers with data and insights from more than 183 million buyer profiles to close more deals faster. The company is already helping brands like John Hancock Investment Management, Pluralsight and others drive new revenue and customer engagement.

“XANT eliminates the guesswork from sales. They help us draw a straight line between where we are and where we need to be,” Katie McKay, head of sales enablement and distribution strategy at John Hancock Investment Management. “We’re excited to see where this new chapter takes XANT and how the company will continue to blend the best of traditional CRM, AI and collective behavior data to help customers.”

“When we were looking for a new partner to help our marketing and sales teams, we wanted a solution that could accelerate a prospective customer effectively through the sales and marketing funnel. This is exactly what XANT delivers that others could not,” said Heather Zynczak, chief marketing officer of Pluralsight. “We are now able to leverage this engagement solution powered by real data to avoid unwanted and untargeted outreach.”

About XANT
XANT™ helps enterprise customers accelerate revenue in a way CRM and AI alone cannot. Its Revenue Acceleration Cloud™ uses AI powered by Real Data™—behavioral insights captured in real-time between every buyer and seller on the platform—to guide teams to focus on the right things, optimize engagement and improve visibility. Leading brands like Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Experian, West Corp., and Ten-X rely on XANT for measurable revenue lift and real results.

XANT – Pioneering the future of growth™.

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