Innoveer Solutions works with Kronos to Launch Improved Lead Management Program

0
11

Share on LinkedIn

New Initiative Boosts Sales Efficiency, Improves Lead Delivery and
Management and Increases User Adoption

BOSTON – February 4, 2010 – Innoveer Solutions, an award-winning CRM
consulting firm, announced today that it has helped KronosR Incorporated, the global leader in workforce management solutions, develop and implement an enhanced lead management program. The new program enables Kronos to more effectively nurture and deliver leads and quickly follow up to generate new opportunities and additional revenue.

Kronos recognized that in today’s market it needed a lead management program that would better support the company’s sales and revenue goals. The company worked with Innoveer to make improvements from a people, process and technology perspective, as well as from an integration standpoint. The result is a lead management program that isbased on clear objectives, with all functions on board and committed.

“Our sales team has received a lot of benefits from the improved
program-from quicker delivery of quality leads to improved lead scoring and qualifying,” said Stephan Gray, vice president, corporate marketing, Kronos.

“From a marketing perspective, the team now has confidence that leads are routed correctly and sales will follow up, and they can successfully measure the success of their campaigns.”

Kronos chose Innoveer as its partner because of its consultants’ technology knowledge, sales process best practices and functional design expertise. Innoveer worked with Kronos on all areas of its program, from a process and technology skill set viewpoint, and managing the overall design from web to CRM.

“I compare working with Innoveer to a good plane ride-no surprises, we took off and landed on time, with all bags intact,” said James LiVigni, vice president, sales operations, Kronos. “When you engage with a consulting firm, you want to say, ‘Here is the problem, now solve it.’ This is exactly what Innoveer did, and we have tremendous confidence in their team as a result.”

Early on in the initiative, Kronos worked with its marketing, sales and IT teams to address the problems with the existing lead management program, so that every function understood their critical link in the process and recognized the business benefits of working toward a solution.

“Kronos should be commended for taking the time up front to secure buy-in, gain sponsorship and find a common ground across functions,” said Steve Noone, vice president, US operations, Innoveer Solutions. “Coming into this engagement, Kronos understood what they wanted to achieve from their lead management program and worked with their sales and marketing teams to come to an agreement on a lead scoring model. Because of this, the end result of their program is exactly what they expected and needed.”

About Kronos Incorporated
Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 60 countries – including more than half of the Fortune 1000R – use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications. To learn how Kronos uniquely delivers complete automation and high-quality information in an easy-to-use solution, visit http://www.kronos.com

About Innoveer Solutions, Inc.
Innoveer Solutions, an award-winning CRM consulting firm, provides advanced
customer management services to high-technology, life sciences and insurance
companies, among others, in the areas of planning and strategy, technology
implementation and optimization. The company’s deep industry knowledge,
broad technical skills and Multishore Methodology enable organizations to
address their critical customer-facing issues and achieve an integrated view
of all customer information. With an exclusive focus on customer management
since 1998, Innoveer has worked with more than 400 organizations to increase
their overall business growth, improve internal efficiency and enhance the
customer experience.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here