INgage Networks and Michigan State University Partner to Transform Michigan Economy through Enterprise Social Media


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March 1, 2010 – INgage Networks
partnering with Michigan State University to support the University’s effort
to rebuild Michigan’s economy. INgage Networks’ enterprise social software
provides Michigan with the cost effective means to connect citizens,
government and business leaders online for collaboration and problem-solving
to restore the State’s global competitiveness. INgage Networks chose to
partner with MSU because of its global reach, the quality of faculty and
students, and the opportunity to work with the College of Communication Arts
& Sciences
research and development, due to their expertise in social media research.

Cost Savings
At a time when budgets are cut and stimulus dollars are winding down, the
competitive pressure to increase productivity has never been greater. INgage
Networks’ technology allows the State to do more with less, through smart
technology decisions and the power of its most valuable assets: its people.

Greater inclusion, reduced cost of collaboration – INgage Networks provides
a cost effective means for reaching the broadest number of stakeholders
possible. The company’s technology supports online collaboration and public
outreach, which is more efficient than traditional outreach that typically
includes inefficient surveys, poorly attended town hall meetings, and travel
costs necessitated by dispersed team members.

Benefits of Cloud Computing – The company’s ‘Software as a Service’ (SaaS)
solution ELAvate is delivered over the Internet and includes the software,
hosting and services needed to support multiple initiatives throughout the
State. SaaS is quickly becoming a preferred method of delivery for
organizations because of the recognized cost savings, including:

*Eliminates capital investments needed to build in-house IT systems
*Ensures the technology is always current and relevant without become
*Solutions can be deployed on-demand and therefore Michigan entities will
pay only for those services needed

Transformational Shift in Communications
The Internet changed the way we conduct business, bringing an abundance of
information to our fingertips. Social media holds the power to take this
transformation to a new level. Michigan will gain that same speed and
richness of information made possible by the Internet, but rather than
receiving random or irrelevant data, the feedback will be focused and
completely relevant to the issues at hand. The ideas, knowledge and insights
gleaned will be from the people who are best positioned to influence success
– those with a vested interest in the State’s recovery, including employees,
business leaders and citizens. The ultimate goal is improved decision-making
that yields higher-quality results.

A Repeatable Communications Model
The partnership between INgage Networks and MSU creates a model
that can be
replicated by other states, as well as federal and international
governments, to meet the mandates for greater transparency, citizen
inclusion and collaboration. MSU is leading the way to show government and
businesses how to effectively listen to the ideas and input of customers,
constituents and employees, and take action based on that input to
strengthen global competitiveness.

Projects Underway
While multiple projects are in development, several are already underway:

Advance Michigan – A project in progress with MSU Extension will use social
media to collect feedback from the citizens of Michigan on how to promote
and develop Michigan and its people in the future. It’s an example of how
research and technology can help our economy, our communities and our

Neighborhoods Project – In another project, the College, working with INgage
Networks and the MSU Division of Residential and Hospitality Services, will
allow MSU students to connect with others in their on-campus neighborhoods.
This initiative will facilitate communication among students and give
students vital access to information and resources for a richer, more
comprehensive MSU experience.

Supporting Quotes
“Gov 2.0 and Enterprise 2.0 are in the early stages of adoption, and
organizations need help in understanding how to fully leverage these new
communications mediums,” said Kim Patrick Kobza, President and CEO of INgage
Networks. “With its strong leadership and unique combination of skills in
research, teaching and social science, MSU is an ideal partner. We are
privileged to support their efforts in advancing Michigan’s economy.”

“This partnership combines the world class strengths of our faculty and
students in enterprise social media and other sciences, and the global reach
of Michigan State University, with the industry leading strengths of INgage
Networks to define and build a 21-century economy in Michigan and beyond,”
MSU President Lou Anna K. Simon said.

“Michigan welcomes INgage Networks and the opportunity to improve
interaction and encourage collaboration across government lines, between
campuses and among businesses in an efficient, convenient and economical
way,” said Greg Main, president and CEO of the Michigan Economic Development
Corporation. “Their arrival is another milestone in our efforts to develop a
robust knowledge sector and to integrate the best technologies and practices
into the way we operate.”

About Michigan State University
Michigan State University has been advancing knowledge and transforming
lives through innovative teaching, research and outreach for more than 150
years. MSU is known internationally as a major public university with global
reach and extraordinary impact. Its 17 degree-granting colleges attract
scholars worldwide who are interested in combining education with practical
problem solving. Visit

About INgage Networks
Established in 1999, INgage Networks (formerly Neighborhood America)
provides award-winning enterprise social software and services that enables
organizations to collaborate online with their networks of employees,
customers and partners to gain real-time intelligence. The company’s SaaS
solution ELAvate, voted the software industry’s “Best Social Networking
Solution,” includes a mobile marketing application, advanced analytics and
Social CRM integration to drive actionable results. Visit

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