ING DIRECT receives Prestigious Contact Center Employer of ChoiceR Certification


Share on LinkedIn

ING DIRECT receives Prestigious Contact Center Employer of ChoiceR
Certification Award in 2009

Toronto, Ontario, December 2, 2009 – CCEOC Inc. announced today that ING
DIRECT Canada Sales and Service have achieved the Silver level Contact
Center Employer of ChoiceR (CCEOC) designation. This is a combined
certification including the Ottawa and Toronto contact centres.

ING DIRECT Canada joins an elite group of contact centres rewarded by this
unique designation. As a Contact Center Employer of ChoiceR, ING DIRECT
Canada is recognized as an industry leader and a preferred employer. Through
the programs’ in-depth reporting and analysis, management is provided with a
clear understanding of key employee motivation, engagement drivers and
targeted opportunities for continuous improvement.

“ING DIRECT Canada has shown tremendous focus and dedication in pursuing the
CCEOC certification,” said Jeff Doran, President of the CCEOC Inc. “They
already have a great culture, but they want to make it even better.” Doran
says, “Developing Contact Centre Employer of ChoiceR values, behaviours and
attitudes are very important to the success of the Sales and Service
division. Being recognized as a certified CCEOC is a tremendous source of
pride and identifies the Toronto and Ottawa contact centres as some of the
best employers to work for in the country.”

David Bradshaw, Head of Sales and Service, ING DIRECT Canada says, “This is
an integral part of our three year vision: “We will be a World Class Revenue
Generating Sales and Service Organization in 3 Years.” Achieving Contact
Center Employer of ChoiceR certification demonstrates our commitment to our
employees, customers, stakeholders and community. The designation will
provide us with significant branding opportunities both inside and outside
the organization.”

“Even more important,” says Bradshaw, “is the detailed reporting and
analysis that will assist us in developing a targeted action plan for
continuous improvement. We’re very excited to be on this journey and I would
like to thank Jeff and his team for their outstanding support in helping us
get this far. I look forward to greater things to come.”

The Contact Center Employer of ChoiceR award is the industry standard for
developing and branding people-centric contact centers. The program helps
contact centres improve their ability to attract, retain and engage top
talent. The designation is valid for 12 months. Companies are evaluated on
an annual basis to determine their CCEOC standing for that year. There are
four levels to the designation: Bronze, Silver, Gold and Platinum. The
designation levels are determined by employee opinion, not management
perception. Contact centres of any size, type or geographic location can
become CCEOC certified. Certified contact centres include FedEx, HILTI North
America, CAA, The Shopping Channel, Scotiabank, AIR MILES, CIBA Vision,
Rogers Communications, Roche Diagnostics and Davis & Henderson, to name a

Once the designation is achieved, the contact center is profiled on the
CCEOC corporate Web site:
, receives a prestigious framed
certificate and is promoted through various print and electronic media.

About ING DIRECT Canada

ING DIRECT is Canada’s leading DIRECT bank with over 1.6 million Clients and
more than $27 billion in total assets. ING DIRECT gives the power of saving
to all Canadians by offering high-value, simple products such as high
interest savings accounts with no fees or service charges and low rates on
mortgages. Low cost, index-based mutual funds are sold through ING DIRECT
Funds Limited. ING DIRECT Canada has been operating since 1997, and has paid
more than $4 billion in interest to Clients. ING DIRECT is open for banking
24 hours a day, 7 days a week, at or by calling 1-800 ING
DIRECT (1-800-464-3473).

About CCEOC Inc.

CCEOC Inc. is an experienced team of contact center experts, academics and
analysts. CCEOC provides a wide variety of innovative programs to help build
high-morale, high-performance contact center cultures.

CCEOC Inc. administers and delivers the Contact Center Employer of ChoiceR
Certification and Development program – the standard in building and
branding people focused contact centers. Regional, national and
international operations have been recognized through this powerful program.
CCEOC experts work with clients at all levels to develop and advance their
corporate employer of choice cultures. For more information on the Contact
Center Employer of ChoiceR Certification program or to find out more about
CCEOC education and development services, please email
[email protected] or call 416 886-7007.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here