Infusionsoft Unveils Email Marketing 2.0 to Revolutionize Small Business Growth


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Next-generation Email Marketing is Behavior-Driven and Adapts Dynamically to Drive Sales

(Phoenix, Ariz.) Feb. 8, 2010 – Infusionsoft today announced the
availability of Email Marketing ( 2.0,
ushering in a new era in small business growth with email marketing that
dynamically and automatically adapts and responds to customer behavior in
order to increase sales and customer satisfaction. Infusionsoft is the first
company to combine CRM with email marketing in a single system for a simple,
automated and powerful next-generation solution that enables small
businesses to target their marketing like never before. Email Marketing 2.0
is supported by new features in Infusionsoft’s flagship product, a free
trial for new users, as well as an
array of educational resources to help customers get started with their
first Email Marketing 2.0 campaign.

Traditional email marketing systems rely on one-off and broadcast emails
that are not aware of customer and prospect behavior, and are not able to
respond and change based on important information like sales transactions
and customer feedback. Infusionsoft Email Marketing 2.0 takes a
customer-centric approach by combining email marketing with a powerful
customer database (CRM) that tracks interest, behaviors and e-commerce data
in a single system. This allows Infusionsoft users to automatically send
timely and relevant marketing communications that match their customer and
prospect needs – around the clock, responding intelligently and in
real-time, creating new opportunities to increase sales. Infusionsoft Email
Marketing 2.0 also eliminates the irrelevant and distracting email
communications that drive customers away.

Email Marketing 2.0 also differs from email marketing “1.0” in that
customers can send more than just email communications. Letters, faxes,
voice messages, post cards and even text messages can easily be incorporated
into the smart, automated communications strategy of an Email Marketing 2.0

“Email marketing 2.0 from Infusionsoft is a significant development for
small business,” said analyst Brent Leary of CRM
Essentials. “Other vendors are building
email marketing into their customer database products, but this one makes it
based on customer actions. It should help get prospects into the sales
pipeline quicker – and anything that eases that process, particularly for
the small business market, can make a big impact. It also simplifies email
marketing, which a lot of small businesses find too complex and
time-consuming to do properly.”

“I have been waiting for a solution that would allow me to incorporate
behavior-based email marketing into my strategy, but there hasn’t been a way
to do it easily with a small staff. Infusionsoft Email Marketing 2.0 gives
me a way to dramatically increase sales by holding my audience’s attention
longer and providing more targeted messages than ever before,” said Jennifer
Bourn, Art Director and Marketing Manager at Bourn Creative, a branding,
design and marketing firm in Sacramento, Calif.

“Email marketing is one of the most cost-effective and accessible tools
available for small businesses to reach their target audience. But it must
be done in a way that pleases customers and prospects. There has been no
system to do that – until now,” said Infusionsoft CEO and co-founder, Clate
Mask. “Email Marketing 2.0 is the next-generation of email marketing. It’s
smart, responsive, dynamic, and adaptive. And that means real growth for the
small business owner.

He added, “While email marketing 1.0 is un-intelligent, manual and, well,
email-only, Email Marketing 2.0 on the other hand is smart, automated and
“email-plus” communication. It’s a shame that email marketing has been stuck
at a 1.0 level when all other services and technologies have advanced. That
changes today.”

Infusionsoft is offering small businesses a free trial to launch their first
Email Marketing 2.0 campaign. The risk-free trial is a three-step process
that can be completed in a single day, immediately demonstrating the value
of Email Marketing 2.0:

. Import existing email lists

. Design Email Marketing 2.0 campaign with built-in response triggers
and hit “go”

. See results: increased customer engagement, sales, converted
prospects, etc.

Email Marketing 2.0 from Infusionsoft is tailored for small businesses that
don’t necessarily have an IT department or a large sales and marketing staff
to get started or keep it running. It’s chock full of examples and templates
and is designed to be customized to your brand. Recent product updates
introduced an email-authoring feature that instantly matches email themes to
a company’s logo.

Because it’s provided on-demand, there is no software to maintain and no
headaches about maintenance or computer infrastructure for small businesses.
All that is needed to start growing a business is an Internet connection and
a browser. Subscriptions to Infusionsoft include free seasonal product
updates, which have recently included improvements to ease-of use, data
import, email authoring, as well as advanced email marketing features.

Infusionsoft will be offering ongoing education on Email Marketing 2.0 in
the form of videos, blog posts, Webinars and in-application tips and tricks.

About Infusionsoft

Infusionsoft helps companies grow fast with targeted email marketing that
responds and adapts to customer behavior. Infusionsoft is the first company
to combine email marketing and CRM in a single system for a simple and
powerful next-generation solution, enabling small businesses to target their
marketing like never before. The web-based software also combines e-commerce
and powerful automation tools with its intelligent email marketing to
deliver a true small business growth suite. The privately held, three-time
Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow
Ventures and vSpring Capital. For more information, visit

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