Informatica TweetJam: This Time It’s About MDM


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Master Data Management (MDM) is certainly abuzz! In its recently released Magic Quadrants for MDM, Gartner projects a Compound Annual Growth Rate (CAGR) of 18% for the next three years. Numbers aside, where is MDM heading? Multidomain? Complex Relationship/ Hierarchy Management? Business adoption of master data? Customer Data Integration (CDI) and Product Information Management (PIM) as separate markets and simply Single Version of the Truth seems so yesterday! At Informatica, we are see an increasing number of MDM interests/ implementations being multidomain. It’s no longer about enough to just gain a single version of the truth – business processes like cross-sell/ up-sell require a complex relationship of which customer owns what products. And, if the business doesn’t consume the master data, your MDM implementation can end up in the MDM graveyard. Do you see it that way? Join us for the TweetJam on Nov 11th at 9am Pacific, 12noon Eastern.

TweetJams are online Twitter community gatherings where interested parties interact with one another to discuss a specific topic. We’re going to discuss some of the most topical ideas and trends that we want to hear from you about and discuss our opinions on. This month it’s all about MDM. Leading industry expert and President of Hub Designs, Dan Power, will host it alongside us. Read Dan’s blog on the TweetJam here.

It’s very simple to participate. Login to your Twitter account (or another tool such as TweetDeck). You’re encouraged to use the hashtags #INFATJ and #MDM somewhere in the tweet to make it easier to follow along the conversations. Then tweet your questions, answers, opinions, conversations, or just about anything that’s about MDM or master data governance. That’s it!

Republished with author's permission from original post.

Ravi Shankar
Ravi Shankar is Senior Director, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM.


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