Infogroup’s ORC International Launches Social Analytics


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Infogroup’s ORC International Launches Social Analytics Solutions – A
Comprehensive Social Media Monitoring and Analytics Service for Listening,
Understanding and Acting on Billions of Online Conversations

ORC International selects Infegy’s Social RadarR platform to power its
social analytics services

PRINCETON, N.J. & KANSAS CITY, Mo.–(BUSINESS WIRE)–Leading global research
supplier ORC International, an Infogroup company, today unveiled its new
Social Analytics Solutions research services. Social Analytics Solutions is
designed to enable companies to listen to, understand and act on the
billions of conversations occurring online for improved and more successful
business strategies. To deliver these solutions to its existing and new
clients, ORC International formed a strategic alliance with Infegy, provider
of the industry’s most intelligent social media monitoring and analytics
platform, Social RadarR.

“The integration of ORC International’s research expertise with the
industry’s most comprehensive social media monitoring and web analytics
platform allows our clients to aggregate data on billions of conversations
online and transform the information into critical insight with hands-on
analytical support from seasoned researchers,” said Jeffrey Resnick, Global
Managing Director, Innovations and Strategy of ORC International. “Our
alliance with Infegy allows us to build on our tradition of helping clients
transform intelligence into strategic business decisions, even as the web
and the world become more social and collaborative.”

Social Analytics Solutions intelligently integrates state-of-the-art social
listening technology with hands-on market research analysis to provide
clients a 360 degree view of what is being said online about customers,
products, brands and markets. The unique combination enables clients to gain
a deeper understanding of the output through detailed analysis and reporting
by ORC International analysts, and lets them smartly apply the information
to benefit their overall business strategy. Specifically, the solution helps
clients to more effectively:

Identify new markets and targets
Gather deep competitive intelligence
Understand consumer and user reaction to new and established products
Develop a stronger and more effective brand strategy Establish the ROI of
digital campaigns

“Companies are struggling with how to understand and drive value from the
massive volume of content and conversations happening online – not just
today, but stretching as far into the past as possible,” said Justin Graves,
CEO and Founder of Infegy. “We are pleased to build a strategic alliance
with ORC International, a company that obviously understands this growing
market demand and is committed to delivering research and technology
solutions that help their clients tap into the online conversation to
deliver better products, tighten and streamline marketing strategies and
identify new markets and revenue channels.”

For more information about ORC International’s Social Analytics services and
Infegy’s Social Radar, please contact: [email protected].

About ORC International
ORC International is a leading global research firm with offices across the
U.S., Europe and Asia Pacific region offering the unique ability to
integrate primary and secondary research, competitive intelligence and
expert insight to address the strategic challenges of its clients worldwide.
The company has been a partner of CNN on the CNN/ORC International poll
since 2006. To learn more about ORC International, visit

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