Infographic: Web versus Mobile Marketing Analytics

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Mobile devices are increasingly the preferred format for consumers when shopping or researching for purchase decisions. And that goes for B2B just as much for B2C. Marketers are currently limited by accurately measuring this behavior with web analytics and marketing automation platforms. Smartphones and tablets are tracked differently thanks in part to a lack of cookies.

Web platforms are great for measuring Internet users that come in from personal computers. However mobile users have many more options and features to engage. The companies that implement and use mobile marketing analytics platforms in partnership with the web platform will have the most complete view of their users. And ultimately those companies will deliver the best experience that bring mobiles back.

Medio developed this nice infographic that explains key differences between traditional web analytic platforms and mobile platforms. Take a look at how ‘Hank the 21st Century Mobile User’ engages and the different ways to measure his behavior.

How are you measuring and engaging your mobile users across all of their touch points?

Medio developed this cool infographic to show how web and mobile analytics platforms track users differently.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.

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