Influencers vs Advocates


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What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for an organization. In his recent book, Smart Business, Social Business, Michael Brito discusses these two important points. Michael and I shared the stage recently at the Lithium Technologies “Likes to Loves” event in Orange County, CA, and I had the opportunity to interview him briefly on this very topic.

What do you do at your organization? Do you reach out to influencers in an effort to get them to share about your brand? Do you work with your brand advocates to help energize their natural passion for your brand? What is working for you?

Republished with author's permission from original post.

Becky Carroll
Petra Consulting Group
Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011). She is the founder of Petra Consulting Group, on engaging customers through social media and customer experience. Her clients include Electronic Arts, Hewlett Packard, Fujitsu, and Ford. She is the Community Program Manager at Verizon, a social media lecturer at the University of California San Diego and a social media contributor for NBC TV San Diego. Read Becky Carroll's blog at Customers Rock!


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