Experienced Technical Lead to Oversee Strategic Direction of Product Strategy
WAKEFIELD, MA, May 22, 2012— Epsilon, the industry’s leading marketing services firm, today announced that Bob Zurek has joined as SVP, Products, reporting to Andrew Frawley, President of Epsilon.
In this new role, Mr. Zurek will be responsible for the strategic direction of Epsilon’s products as well as product marketing and product-specific client operations. The client operations teams will work closely with Epsilon’s industry vertical teams to provide specific product recommendations that help to better serve Epsilon’s vast global client base.
According to Frawley, “Bob will be instrumental in Epsilon’s overall strategy as we focus on opening up new markets and continually improving and introducing new products to meet the needs of our clients and prospects to help them directly connect with their customers. We have a long history of building world class products that leverage the most advanced technology available. By adding talent like Bob, we will continue to innovate and deliver unparalleled marketing capabilities.”
“A broad range of leading global brands have adopted Epsilon’s innovative marketing services to drive business outcomes and achieve results,” said Zurek. “I’m very excited to apply my experience working with data-driven technologies to support further growth at Epsilon and help propel the business forward.”
Mr. Zurek has over twenty five years of proven professional software development, technology research and strategy, development and product management expertise along with a strong operational background. He has a proven track record in corporate and business development. Prior to Epsilon, Zurek was Vice President of Technical Product Strategy – BI/Analytics at Endeca (acquired by Oracle). He also served as Vice President of Products and CTO at both Infobright and EnterpriseDB as well as Ascential Software (acquired by IBM). Mr. Zurek has been a speaker and guest lecturer at a number of public conferences as well as institutions including Harvard University, MIT, Brigham Young University and Salem State.
Mr. Zurek will be based in Epsilon’s Wakefield, MA office.
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About Epsilon
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
