Independent Research Firm Cites Epsilon as a Leader in the Loyalty Program Service Provider Category


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Epsilon Receives Highest Score for Current Offering and Market Presence

Dallas, Texas – February 17, 2012 – Epsilon today announced that the February 2012 report “The Forrester Wave™: US Loyalty Program Service Providers, Q1 2012” by Forrester Research, Inc., named Epsilon as a leader. In this evaluation, Epsilon was the top ranked company for Current Offering and Market Presence. Epsilon received the highest scores for the Analytics and Reporting Services, and was among the highest ranked in the Integration Capabilities, and Strength of Management Team categories.

Epsilon received the highest scores available in the Technology Platform sub-categories for Bonusing, Offer Management, and Data. Epsilon was cited for “its emphasis on loyalty strategy and analytics capabilities.” The report also stated that “Epsilon provides a leading range of offerings to assist its clients with the strategy, design, implementation, operation, and evolution of their loyalty efforts.” In addition, the evaluation highlighted that “conversations with clients revealed that they are particularly satisfied with Epsilon’s flexibility and strategic contribution to the business.”

“Epsilon has a long history in the loyalty space back to the early airline programs and we are thrilled that this report, in our opinion, reaffirms our leadership in loyalty solutions,” said Andrew Frawley, President of Epsilon. “We feel that the report findings emphasize our commitment to the components necessary to create a leading loyalty program including delivery, strategy, technology, implementation and innovation. Epsilon continues to focus on enabling clients to build stronger, long-term relationships with their most loyal customers to drive their success and help them outperform the competition.

Over thirty companies were invited to participate in the evaluation of loyalty program services providers. Ultimately, “The Forrester Wave™: US Loyalty Program Service Providers, Q1 2012” reviewed six vendors in the assessment against sixty criteria to understand how the vendors support marketers’ loyalty programs through a combination of technology, strategy and program management services, and analytics.

In January 2011, Epsilon was named a leader in the report “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011,” also ranking highest for Current Offering.

Epsilon works with leading global brands including Walgreens and Charter Communications.
For the full report “The Forrester Wave™: US Loyalty Program Service Providers, Q1 2012” click here.

About Epsilon
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit or call 1.800.309.0505.

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