Not all content is created equally, and not every prospect needs to see every piece of content you create. In fact, if you think more precisely about the prospect’s mindset and needs, you can specialize content by buying stage – topic, format & channel – and more efficiently move prospects further down your sales funnel and closer to the sale.
I recommend starting with your sales pipeline (pre-defined lead & opportunity stages), then enumerate the content topics, formats and tools required to support both your buyers as well as your sales team.
Below is a simple template to help get you started.
