We often feel an emotional attachment to the product we find around us that craves us to get closer, have a look at it and own it as well. The eCommerce websites need to spice up a product with emotional perspective to make the people want it. In the absence of emotional attraction, people often miss out buying some amazing products just because these are not displayed in a way it needs to.
The merchants and entrepreneurs are aiming to reach a broader audience in order to make huge profits, but not inculcating emotional intelligence to website design may not bring fruitful results. The eCommerce industry is flourishing because of the ease and comfort of ordering products at the comfort of home that is subject to the attractive and alluring design, and lots of other factors.
Making sales through an online store requires a whole series of tasks to configure. It may start by selecting a memorable domain to choosing web hosting, a competent developer who must know the top PHP code editors, an eCommerce platform, and extends to conversion optimization of the design. Magento, for instance, is a leading eCommerce platform with a massive collection of tools for enhancing website functionality. Tools like Popup Extension for Magento help you greeting customers in a softbox on a home page, product, category, or CMS pages. The addition of a feature or function to your webshop depends on the emotional perspective and common behavior of your targeted consumers.
The selection of an eCommerce platform and web designer goes in parallel while pursuing a successful online business. The web design that forms as the front of your virtual shop needs to be captivating enough to attract users and convert them into loyal customers. This posts will specifically discuss how a designer can inculcate emotional perspective for developing a user experience design. Following are some of the ways designers can adapt to incorporating emotional perspective in eCommerce websites.
Incorporate real like shopping experience
The advancement of technology has allowed merchants to sell products online, but achieving real like experience is impossible a matter yet to be achieved practically. One of the major constraints in the design of an eCommerce store is the display of product from different angles that perfectly describes how it looks and works in real. The designers need to document this problem with the addition of a 3D video or 360-degree photography of the product.
In a conventional brick and mortar store, buyers walk in and observe things with a naked eye, which clarifies any ambiguity. They inspect the color, texture, design, and feel of the product that is impossible to virtual shopping. But, the implementation of latest technology and techniques, you can bring about a real-like experience to a website.
Virtual reality is about to revolutionize the eCommerce industry by allowing users to take a virtual tour of the product or service rather than making purchases upon imaginations and expectations. It is going to facilitate the users further in knowing about a product almost the same way they try things in a brick and mortar store.
Defining and implementing Personas
Crafting a persona for your online business is among the basic marketing strategies that need to be implemented right at the planning stage because the creation of personas is tantamount to drafting a website design.
One must know the nature, behavior and common routine of the person he intends to reach and sell products. The creation of personas is artificial as every user of your website may not share the same routine or behavior as that of another, but it is imagined on a general spectrum.
The emotional perspective can only be injected into a design if you know the common user experience. It may include the way they like things on a website, the color combination that appeases them, the placement of calls to action, etc. though, personas are artificial, but it forms as an imitation of your potential customers. You may not be sure about their tendency to purchase the products but can mold the website in a way that appeals them the most.
Know your customers
Defining personas may give you a vague idea of your target audience, but the real data comes through by interacting with your customers and asking for details. It depends on you and the business model you select to acquire information. The design of your website registration form may include questions about the personality of your customers before joining the website, whereas additional tools may include allowing users to comment, like, or rate a product or content.
Knowing about customers is not limited to the sign-up procedures only. You can ask questions right on your website in the shape of a poll, adding a discussion forum to your core domain, or circulating a questionnaire to all your registered users. In addition to the virtual methods, the conventional ways are always open to know your clients like arranging an event, holding a product launch ceremony, or running a contest, etc.
Emotionally responsive design
The mobile responsive design was the call of the way when Google included it as a ranking factor to facilitate users in easily browsing websites on their mobile devices. The eCommerce industry is moving further to help end users in quick and simple website navigation that’s why emotional responsiveness needs to be adjusted accordingly in the design.
Emotional intelligence is not now to businesses as we find it common in the stores we visit in routine. For example, you enter a bakery shop and based on your choices the salesperson suggest you some more products. Let say you order a set of pastries and the salesman guides you to the variety of desserts and sweets.
Implementing this may seem difficult, but coding for a smart algorithm can help you achieve it quite easily. At present, most of the eCommerce websites are using this strategy for highlighting relevant products. Refer to the block of similar product block on most of the eCommerce websites that depicts store items that are same in nature to the one the user visits. Advancing your website algorithm can help you better record their emotional stance while browsing the store and molding the design accordingly.
Final thoughts
Selling a product is only about its quality make and manufacturing, but it needs to connect with the emotions of end users as well. The structure and design of a website need to be in line with the practical benefits of the products you intend to sell which ultimately creates an urge in users to have it without further delays. The coding language is incapable of understanding your consumers, but with machine learning and emotional perspective, you can enable a website to trigger the emotions of the end users, and that’s the ultimate success of a user-friendly design.
