In-Page Analytics Innovator ClickTale Secures $17M Growth Round


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Investment will Fund Product Development and Company Expansion

Tel Aviv, April 30th, 2013 ? ClickTale, the innovator of In-Page Analytics, today announced that European technology investor Amadeus Capital Partners has led a $17m Series B growth stage investment in the company. Other investors include Goldrock Capital and Viola Credit, Israel’s leading venture lending fund. The investment proceeds will fund product development and accelerate global growth.

While traditional web analytics track only page-to-page navigation, ClickTale records and analyzes the True-to-Life User Experience™ inside the page helping businesses achieve their online goals such as converting more site visitors into buyers or increasing engagement with site content. ClickTale’s premier product, ClickTale® Core, provides anonymous playback of user browsing sessions, aggregated heatmaps of in-page activity, as well as tools to increase form completion and optimize conversions.

Most companies recognize the importance of the user experience, but few have visibility into their users’ website activities. A recent Baymard Institute review revealed that a full 67% of shopping carts are abandoned prior to checkout. Since ClickTale provides full visibility by capturing the entire browsing session including every mouse move, click, hover and scroll, online marketing and ecommerce managers can finally discover and understand why customers abandon shopping carts, what errors they experience, and where poor user experience frustrates them.

While working with some of the world’s leading websites, ClickTale has created the Online Optimization Cycle™ to help them maximize the speed and effectiveness of site improvements. The Online Optimization Cycle is a best practice that combines traditional web analytics and A/B testing with ClickTale’s In-Page Analytics to iteratively improve the user experience resulting in better conversion rates, increased revenues and higher ROI from existing marketing activities.

“We are excited to have Amadeus and Goldrock join ClickTale as we continue to create more value for our customers by helping them achieve online success,” said Dr. Tal Schwartz, CEO and co-founder of ClickTale. “The support of our founding investor, YL Ventures, has been a major factor in our success to date. This investment will enable us to broaden our product offerings, invest in R&D and expand our operations globally.”

Founded in 2006, ClickTale has more than 80,000 clients, including some of the world’s largest websites such as T-Mobile, CBS, and Lenovo.

About ClickTale
ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows companies to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale Core™, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 80,000 customers worldwide including many Fortune 500 companies, ClickTale is the fastest growing company in its space. For more information, please visit

About Amadeus
Amadeus Capital Partners is one of Europe’s leading technology investors. Since its inception in 1997, the firm has raised over £500m for investment and backed more than 85 companies in communications technology, cleantech, medtech, software, digital media and e-commerce. Major businesses built by Amadeus include CSR (LSE:CSR), the leading producer of single chip bluetooth radios for short range connections, Solexa, the developer of next generation genetic analysis systems, merged into Illumina (ILMN) to create the world-leader in gene-sequencing technology and Transmode (ST:TRMO), an optical networking solutions business. For more information, please visit

About Goldrock Capital
Goldrock Capital has been investing in Israel innovation since 1998. Goldrock’s heritage goes back to the early 1980s with the founding of The Sage Group (LSE: SAGE) by the late David Goldman. Born out of a single family office, today Goldrock manages institutional funds for the Goldman family and others to invest in growth stage businesses leveraging Israeli technology to expand internationally.
For more information, please visit

About Viola Credit (formerly Plenus)
Viola Credit, founded in 2000, is Israel’s leading lending fund. Viola Credit offers equity based loans to growing companies in the technology, industrial & service sectors. Led by a team of credit, banking, operational, and technology experts, Viola Credit is poised to provide companies with tailor-made flexible financing solutions designed to meet their specific needs.
With over $320m under management, Viola Credit has completed over 100 lending transactions and has seen over 20 exits to date. Among portfolio companies are mythings, cVidya, Clarizen and Matomy. For more information, please visit

About YL Ventures
YL Ventures is a global venture capital firm that was founded to address the changing venture capital financing landscape. The firm invests in high technology start-up companies, with particular focus on the Israeli market. The fund combines its capital with deep engineering and market expertise, thereby facilitating a highly efficient model for technological innovation. For more information, please visit

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