In a Minute: Unraveling the Complexity of Big Data


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In March, Donald Hinman, Ph.D., the SVP of Data Strategy at Epsilon Targeting, joined Neolane for our featured webinar, “Unraveling the Complexity of Big Data: How to Harness Customer Insight to Generate Stellar Marketing Results.” This webinar focused on helping marketers to better understand and leverage big data. Don, who is known by many in the industry as “Dr. Data,” walked attendees through a simple definition of big data and outlined some common, yet not always accurate, perceptions of the term. In addition, he explained data management platforms and how data can be collected and integrated so that it’s more useful and usable to marketers.

Don also offered some tips on how to reevaluate your perception of the term big data, including the always important reminder to focus on data quality over data quantity. My personal favorite was, “the only data that matters is the data that performs.”

In the following clip, Don presents an interesting analogy for big data, likening it to potential and kinetic energy.

Like what you saw? View the full webinar replay.

Republished with author's permission from original post.

Jennifer Minko
After earning a Masters of Science in Professional Communications from Clark University, Jennifer spent several years in the insurance industry as a Casualty Claims Adjuster. She then moved into a marketing role at a small Business Intelligence firm eventually becoming their Marketing Manager. Currently, Jennifer is the Marketing Programs Manager at Neolane.


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