Client interaction is a vital part of running a successful business as clients are the lifeblood of any business. However, the way many businesses perceive client interaction is much the same way that Pepe le Pew pursues Penelope Cat – the advances are just a bit too aggressive and a lot too “in your face” to achieve their intended goals.
Stuck in the 20th Century
Phone surveys and door-to-door surveys were the preferred means of interacting with clients for decades. And to keep the analogy going, much like our love-sick French skunk in pursuit of the disinterested cat, the interaction became a game of cat and skunk as clients attempted to avoid the invasive calls and door chimes of surveyors. The interaction methods were annoying, time-consuming, and inevitably occurred at the most inconvenient times – not exactly the best way to improve client interaction.
A technology expert recently stated that if you look at any technology that hasn’t changed over the past 30 years, then chances are that it is ripe for change. If the technology has not changed for 50 years, it is definitely overdue for an overhaul. And this is where phone surveys and door-to-door surveys find themselves.
Just When You Thought it Would Never Change
The proliferation of mobile computing devices as not only a means of doing business on the fly but also as a means of everyday use by the masses has given the impetus for the seismic shift in client interaction. The mobile survey app has come to be the preferred means of communicating with clients in the field, whereby you can gather their opinions, gain their trust, and put a favorable human face to your corporate activities.
A mobile survey app is exactly as the name describes – an app that can be downloaded to virtually any mobile computing device such as a tablet, phablet, or even a smartphone and used to replace the pen and paper when conducting a survey on the go.
The advantages to the business implementing the survey are numerous. Surveys conducted with survey apps have a higher acceptance rate and are cheaper to run, they are quicker and easier to set up that traditional surveys, it is quicker and easier to collate the survey data, the data can be monitored in real time and from remote locations, and perhaps most importantly, the client enjoys the experience meaning that they will not only remain your client but will also perhaps become brand ambassadors for you.
Interaction with your clients is vital; interacting with them in a positive manner is even more important. Mobile survey apps are the key to interacting with clients in a positive manner.
