Importance of User Reviews in Customer acquisitions at E-Commerce platform


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The craze of online shopping is at its all-time high. There is a set of people who prefer to log in their favorite websites and buy things rather than visiting the mall that’s close by. But then, at the same time, there is a large group of people who still have those doubts about online shopping platforms and prefer to follow the traditional shopping way outs.

With the emergence of these e-commerce platforms, the concept of online shopping has reached another level. We won’t be surprised if the E-Commerce world overtakes the market completely given the advantages they offer.

But then the question remains if the sector is blooming at such a great pace, how come there are still a large fraction of people who still don’t trust these websites?

On the basis of what we have read and understood by far, the main glitch that comes across at the customer’s end is trust on the platform along with the quality of the product. It is more or less a part of human psychology that pushes a person to trust what is being said about the product in question. Users, before making the final buying decision, tend to search more about the credibility of the product.

In such a scenario, the concept of product reviews plays an important role in acquiring a new customer by establishing the trust. There are hooks & crooks here.

While there are many customers review sites that offers an insight of a product’s quality as well as credibility, there are many that offer specific reviews by verified specialists.

These reviews are not used just to build and gain trust factor for a brand but also catalyzes the branding & marketing aspect of a product as well. This is more of an intelligent approach if one sees through it. The reviews could be in the form of video testimonials, short stories, or star ratings. Each leaves an impact on the customer.

This could be explained with the analogy of mouth publicity offline to product reviews online. Coming from verified sources, these tend to help a consumer in making the final buying decision.

• These aid in finally fueling the end results of sales and the number of purchase made.
• People trust what others say. That works perfectly in terms of online reviews as well. If positive, people will make the decision supporting the brand.
• With the increasing number of sales made & reviews submitted, the reputation of the website is also maintained.
• User feedback helps is making relevant improvements/changes as required. These reviews work as the same.
• It is majorly the customer reviews that differentiate the claims about a product quality given they actually come from genuine buyers instilling trust in the new potential customers as well.

Product reviews are indeed essential for both the buyer as well as the consumer. One bunch needs it for defining the authenticity while the other set needs it to present it as a better branding tool. When it comes to the new customer acquisition process, the product reviews help in strengthening the brand’s credibility for better and raises the chances for the potential buyers to make the final decision thereby embracing your product.

Maneesh Sharma
A young entrepreneur, technology geek & a travel enthusiast with an unmatched zeal for Digital Marketing - yes that defines him just fine. Maneesh- the CTO & Co Founder of BlueCube Network, holds an expertise in WordPress & Websites in general. He is exceptionally proficient at Customer Value Optimization & loves sharing the stuff around.


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