Impact Of Content Marketing On Android App Development


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PW Group

Content marketing is all about creating and sharing content freely with the aim of attracting and converting visitors into prospective customers and make them regular buyers on your site. It simply presents a way of educating people on your product so as to make them rely on, trust and strongly believe in doing business with you.

Anyone who is interested in marketing his or her business or product online would have definitely come across the cliché “content marketing.” This word or phrase is not new especially when it comes to marketing products online. But what impact does content marketing really have on android app development?

How to Get Started

Depending on the type of company leader, freelancer, employee or entrepreneur you are looking to become, there are varying degrees of promise and pitfalls Android app developers must experience. Already, some organizations are experiencing some of the changes afoot than others.

Many mobile app development companies are now having the chance to develop cheap, enterprise-quality products and services. Thanks to the development of modern business technology. E-commerce, internet marketing, and social media are empowering many new and upcoming tech start-ups to reach potential customers in the untapped global markets.

As long as there is a strong grasp of the facts to support you on your quest, optimism is itself a strategic asset. But if you must remain relevant in the ever-changing world of business, you need to be equipped with the recent fad in marketing. To begin, here are some essential mobile marketing tips you might want to consider.

Social Media

In mobile marketing, the type of content you sell must have close relation with the product or app you sell. As a perfect complement to content marketing, the social media has always been used to share posts. Content has often been referred to as the fuel that powers social media engine. It makes the go humming with shared and re-shared content from people.

Through social media networks like Twitter, Pinterest, Facebook, Google+, LinkedIn and many others, site owners have been able to build up connections on these social platforms which has enabled them to lay substantial groundwork as a viable means of encouraging content sharing with industry influencers and prospects.

Web Presence

Today, many small businesses are now gaining control over customer engagement, marketing, and brand development, thanks to the availability of internet-based technology. Small businesses in every industry are receiving affordable and attainable solutions provided by internet tools. As a matter of fact, any Android app development company can benefit optimally from these services.

No doubt, creating a web presence with relevant content is a great way to advertise any given product. Before even committing to a purchase, research has shown that most internet users often get online to conduct research on local products and services. Some public information like business’s website, testimonials, and reviews play important roles in helping customers decide on buying a product and can also be relevant in helping them share your product with other visitors online.


When it comes to Android app development, there is no better way to engage users than providing them with a center of interest. You can reach more visitors and even make more money by simply offering a perk for shopping at your online store. Apart from developing a dependable online storefront, social e-commerce, and mobile commerce, you need to create a strategic content necessary for marketing your product. With these, customers and other internet users would find it easy to look up information on goods and services and make purchases using their mobile devices.

Business Intelligence

You can improve your business with a business intelligence (BI) software. It helps to translate fragmented data sets into valuable information. Historically, large enterprises have been using BI to visualize, store and curate big data. Today, small businesses can easily take advantage of BI solutions, thanks to the growth of internet technology.

The Power of Networking

The days of intuition are over. It’s no longer news that app development companies require networking to survive. A countless number of app developers and businesses have made giant strides in this area. Obviously, many organizations are finding it difficult to evolve while some are doing it even more slowly because they failed to network. If you are looking to gain entrance to the market, then you need content for networking with relevant bodies.

Search Engine Ranking

Search engine ranking has to do with the position attained by a particular site in the query of a search engine results. When a site appears near the top or it is positioned at the top of the list of results, such a site is known to have a high ranking. Starting from 1, numbers are employed as a way of determining the results of a search engine query. So this implies that the lower the number, the higher the search engine ranking of the listed site.

In order to achieve high search engine ranking and to improve the ranking results, so as to move closer to the top of search engine results, you need to get involved with SEO campaigns. This is a methodology of techniques, strategies, and tactics employed by site owners aimed at gaining increased traffic or visitors to their sites.

Most Android developers have come to realize that obtaining a high-ranking placement in the results page of a search engine (SERP) such as Yahoo, Bing, Google etc. will help them obtain an increased amount of visitors and in turn, improve the Android app development process.

As a common practice among most internet users, clicking through pages and pages of search results is not often practiced. To this end, a site’s ranking in the search result page of a search engine is relevant for gaining more traffic. This is to prove that a site with a higher search engine ranking is more likely to gain more visits from users that a site with lower search engine ranking.

In order to gain access to a top search engine ranking and improve chances of being found by the search engine, site owners use SEO campaigns to achieve this feat. These are a set of best practices web content producers and webmasters observe to help their sites obtain better ranking placements in search engine results.

Today, every site owner wants to engage in content marketing, however, there is the need for proper understanding of how it’s done. Many app developers do not write content because it’s time-consuming. Curation power is important in this situation because it presents a viable way of reaching your audience by sharing relevant information with them. Remember patience is required to achieve optimum success.


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