iGoDigital Announces Q3 Enhancements & Enhanced Localization Platform

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iGoDigital Announces Enhancements to Personalized Product Recommendations
Platform

Enhanced localization tools, advanced admin controls and improved scaling
and performance in the third quarter of 2011 help iGoDigital prepares its
customer base for the holiday rush

(Indianapolis, Ind. – November 14, 2011) – iGoDigital, the market and
technology leader in personalized product recommendations and Guided Selling
Tools, announces major updates to its personalization platform including
improved scaling and performance, an enhanced localization platform and
advanced administration controls. The platform enhancements were rolled out
in the third quarter of 2011, in preparation for the upcoming holiday
season.

“The third quarter was centered on ensuring the overall scalability and
performance of the iGoDigital platform as retailers head into the busiest
time of the year,” said Matt Coffman, Chief Technology Officer, iGoDigital.
“From the enhanced administration capabilities, to the non-revenue based
tools that aid retailers’ sales teams, to the enhanced localization tools,
the iGoDigital platform can not only be customized to fit a retailer’s
business, but can also handle the type of volume that many of the world’s
largest brands experience, especially during the holidays.”

Developed for retailers with an international presence, the enhanced
localization for Guided Selling Tools make the iGoDigital platform language
agnostic, enabling clients to get online faster in new countries. What used
to take months and great amounts of IT time and capital to build and manage
multiple tools for various locales, the new tool enables retailers to
localize their content to a specific country by simply selecting it via the
admin console, ultimately providing greater economy of scale and reduced
overall costs.

Other significant new features or enhancements include:
. Improved overall platform scalability and performance.
. Improved category recommendations which led to a 10 percent increase
in improved revenue generation.
. Enhanced email product with features including: enhanced admin
capabilities such as ability for customers to customize image layouts for
email recommendations injected into ESP templates, improved performance and
A/B testing capabilities.
. New product attribute tagging capabilities which enable customers to
search for products based on attributes and influence recommendations. This
feature was created specifically for apparel retailers.
. Various tools that do not require server-side implementation,
including rich media that is browser-based. These tools enable retailers to
not have more code on their server while making their sites more responsive
and friendly to numerous platforms, such as: mobile and tablets (iPhone,
Android, iPad, and iTouch).

Used by many of the largest online retailers, iGoDigital’s personalization
solutions expose customers to relevant and desirable products at multiple
interaction points during the shopping process. The platform analyzes
individual shopper behavior, the wisdom of the crowds, and individual
product attributes to show the most relevant products, in real-time, to each
shopper. Because each tool is powered by iGoDigital’s Customer Intelligence
Engine, retailers can leverage their investment across multiple
personalization solutions.

The latest iGoDigital Personalized Recommendations Platform upgrades are
currently available. To learn more about iGoDigital, visit
www.igodigital.com.

About iGoDigital
iGoDigital is the leading provider of Guided Selling and Product
Recommendations Solutions that guide smarter retail. Powered by a Customer
Intelligence Engine, iGoDigital delivers accurate, predictive and actionable
real-time product recommendation tools that guide a retailer’s shoppers
through a personalized multi-channel shopping experience. Named to the Inc.
500 list of America’s fastest-growing companies in 2008 and 2011, iGoDigital
currently serves 7 of the 10 top online retailers and many of the world’s
most successful retail brands, including Best Buy, Staples, Wal-Mart, P&G,
Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN. For
more information, visit www.igodigital.com.

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