Ignore Your Our Psychological Profile and “Act Like” the Leader You Would Like to Be


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My European colleagues think we’re a little nuts.

You Americans are obsessed with psychological profiling. You put your leaders through psychological assessment after assessment. And with every new self-assessment you stick them into another little psychological box.

Yes. I know what they mean.

I have sat with powerful clients in one psychological debrief after another. As we walk through a 30- 40-page psychological print-out of “who they are,” I watch their spirit slowly die. It’s one big stab to the soul.

We do it in the spirit of hiring for competencies (translate: a futile attempt to predict mysterious and complex future human behavior). We do it to foster self-awareness. I firmly believe in the need for enhanced self-awareness. There are other paths to higher self-awareness. Even when we couch assessment outcomes in terms of “tendencies” or “preferences,” the language of a profile immediately defines the tight bounds within which we see another person and ourselves.

My C-level clients can rattle off their psychological profile at the drop of a dime. I’m an ESFJ. I’m a High D, low I. I lead with blue, Marcia leads with yellow.


I looked at the website of a professional organization the other day. The majority of board members identified themselves by name and their MBTI profile.

Linda Chapman, ENFP

Richard Gonzalez, ISTP

Really? I mean, REALLY?

We have collectively bought into the notion of a neatly bound, neatly labeled self. And here’s the kicker. In my experience, cognitive awareness fosters minimal to no behavioral change. No, it tends to cement a fixed notion of self, and any personal exploration now occurs within the narrow confines of who we think we are.

I began my career as a professional theater director and acting coach at some of the big acting schools in New York. I imagine Meryl Streep showing up at an audition:

Hi, I’m Meryl Streep, and I’m an ENFJ. I will now do Juliet from “Romeo and Juliet” for you …


I am interested in the leader who exhibits true personal range, not the leader with a fixed sense of self. I’m interested in a bold exploration of all that we are and might be.

Let us switch for a moment from cognitive parlance to performance language, shall we?

Act Like

Act Like invites a delighted exploration of who I might be. And since whatever I decide to explore hails from my imagination, it is inherently part of who I already am.

An example:

Martin, a Swiss native, is the European GM of a global Fortune 500 enterprise and an integral part of the company’s Executive Team. He was viewed by his American CEO as being too quiet and passive. Perhaps a little dry, a little too quiet. After bantering back and forth a bit with Martin, I volunteered the following thought, one European to another: What do you think would happen if you acted a little more like an American?

Martin liked the idea. We had a good bit of fun, jesting about what “act like an American” might look like.

When Martin and I spoke again after his next executive meeting, I longed to hear how his experiment went:

“I had a blast”, Martin said. And after a short pause he added. “And you know what, acting like an American works with my European team, too.”

Bingo.Act Like gets us over the angst of “this is not me” or “this is not who I really am” thinking. Whatever we do when we Act Like is who we already are. It is the self we do not yet know.

Act Like steers us from incremental baby steps toward taking the bold leap. Act Like circumvents the fixed confines of our psychological profile.

Wanna be an inspirational leader?

Act Like one

Wanna be an empathetic mentor-coach?

Act Like one

Wanna be a fearless innovator?

Act Like one

You’re in charge. You decide what it is you want to be. You fill in the blanks.

And then just start to Act Like.

Act Like. It’s who you already are. You just don’t know it yet.

Originally posted at Brilliant Best by Achim Nowak

Achim Nowak
Achim Nowak is an Executive Coach, Business Thinker, TEDx Speaker and Mastermind Convener. The author of 3 books on Personal Presence, Achim has helped hundreds of CEOs and C-Suite executives in global enterprises around the world to amplify their personal impact. He has been featured in The New York Times, The Wall Street Journal, Forbes, Fast Company, USA Today and on NPR.


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