Ifbyphone Brings Richer Tools for Advertisers and Resellers

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New Features Include Robust Reporting, Reseller Portal and API Advances

CHICAGO, IL, SUPERCOMM-October 20, 2009-Ifbyphone Inc. today launched
Ifbyphone Version 3.1, which provides enhanced campaign management tools
with customized call tracking reports and establishes a Reseller Portal for
managing numerous accounts concurrently. The software also includes
Web-based API testing and troubleshooting to help developers create links
from in-house applications to Ifbyphone services.

“We’ve simplified, streamlined and strengthened customer management for our
channel partners to meet the evolving needs of their fast-expanding base of
businesses,” commented Irv Shapiro, CEO of Ifbyphone. “We’re making it
easier for developers to use our API, for resellers to manage accounts and
for marketers to track campaigns.”

Ifbyphone Version 3.1 is part of a larger effort by the company to deliver
more detailed, granular and contextual information that helps SMBs make the
most of their marketing and advertising budgets.

Included in the new release are several applications, including:

* Campaign Management, which enables customers to draw relevant
information from multiple sources into one convenient place for campaign
tracking. Users can group any combination of inbound and outbound calls to
specific numbers, Smart Click-to-Call activity, Voice Broadcast results and
call transfers to build custom reports. Through the Campaign Guest
Interface, marketing and advertising firms can provide customers real-time,
read-only access to numerous reports they had previously received via email.

* Reseller Portal enables firms to concurrently add and manage
multiple customer accounts using a single login. It completely streamlines
the process of adding, configuring and managing similar applications across
the reseller’s client base.
* Documentation, Test Panel and Developer Log Viewer makes it easier
to configure and troubleshoot integrations with partners’ in-house systems
in real- time. The first two are new Web tools to help developers integrate
with Ifbyphone’s API, while Developer Log Viewer helps users log and debug
custom applications.

“Our goal for the new release was to add features that have been requested
by both our customers and our resellers,” Shapiro says, “and we believe they
all will be very interested in how Ifbyphone Version 3.1 helps them achieve
their various goals.”

About Ifbyphone

Ifbyphone provides businesses a suite of phone automation services to
enhance customer communications, increase sales and lower costs. With
Ifbyphone’s easy-to-use hosted services and tools, marketers, developers and
business users can quickly create telephony systems to drive customer
retention and acquisition. For more information, visit www.ifbyphone.com.

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