If You Want To Blow Away Your Customers Start From the Inside Out


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What your customers believe about you and your organization can never be better or stronger than what your employees believe about you and your organization. Certainly, not in the long run.

More than ever, your customers have more transparency and insight into the very heart of your organization.

If you want your customers to have exceptional experiences that are aligned with your brand, it is impossible unless your employees have great experiences and internal service cooperation.

How many times have you interacted with an organization where their marketing and sales promise did not align with the reality of their customer experiences?

There is a clear connection between what your employees believe about you and your long-term organizational success.

Are you investing in your internal experiences and brand?

The best companies whose brand and brand promise are aligned with the customer experiences do so from the inside out.

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Click on image to enlarge

Republished with author's permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.


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