If Lego Were a Software, Digital Transformation Would Be Child’s Play


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Razing something down you’ve so painstakingly created only to remodel it, à la Lego, where ‘wreck’ and ‘repeat’ hold as much significance as ‘build’, is anything but simple, especially for businesses.

Enterprises which dilly-dally or shy away from reinventing their ways of functioning, often find themselves in dire straits.

Picture this: Your customers are whining about overheads on software licenses that far exceeds their usage; they’re disgruntled about delays in software deployment and configuration on servers. Your customer experience is in doldrums (thanks to disconnected teams, processes, and technologies); you’re taking decisions on whims rather than on carefully analyzed customer data (that sits nicely in silos). The word ‘agile’ barely echoes beyond your project manager’s cabin. Marketing’s at its wit’s end about what matters to the customer and sales are on a downward spiral.
While that’s the status quo for you, your competitors have begun offering cloud services.

So, how did you get here?

Well, in your heart of hearts, you know it better than anyone. Legacy systems and practices, lack of buy-in from top leadership, customer data silos, growing IT complexities, et.al., have stunted your enterprise’s evolution.

If only digital transformation were like a game of ‘Lego’, where, little technological blocks, figurines representing software and systems and other knick-knacks could be interlocked and dovetailed to turn around your business situation.

Image Credit: shutterstock

On a lighter vein, even a caterpillar—nature’s ultimate transformer—resembles a wiggly worm before metamorphosing into a beautiful butterfly. The transformation of your business is no different.

So, here’s why you should take the leap.

The ‘Business of Conducting Business’ Has Changed for Good!

Dawn of digitization has smashed to smithereens the deep-seated legacy practices in organizations. Enterprises constrained due to traditional infrastructures, ownership issues, siloed approach, high maintenance costs are doing whatever it takes to break the shackles and go digital. They want to raise the bar for themselves and be on the path of constant adaptability.

With the advent of new age technologies, the role of enterprise decision makers (read: C-Suite executives) has become pivotal. They need to chart out priorities and systematically address the gaps in their existing strategy.

They must decipher whether they want to do away with native applications, deploy third party technologies, adopt cost-effective, efficient, scalable solutions, and align them with their future aims and objectives. But, before they settle on the budget and the requirements, what’s needed is a shift in the organizational culture.

Do It for the Customer—The ‘Rai·son d’ê·tre’ of Your Product

Think about your customers. Would a seamless customer experience positively affect your relationship with them? Will improved service and meeting their demands timely make their life easier? Will well-organized processes help in handling their queries, orders or grievances? Will consistent engagement across all customer touchpoints strengthen their trust? Will faster time-to-information within the company be helpful in auditing activity trails of customers? And will it result in sending them accurate messages consistently, encouraging them to come back?

With sound digital transformation, you can check all the above boxes comfortably! Organizations using streamlined processes and applications will struggle the least in offering right value to their customers.

Transformation Demands Change in Every Sense of the Word

In an alternate reality where Lego’s a software, digital transformation would be a day’s job. In the present scenario, however, what Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them,” still holds true.

The reins should be handed over to the right brains like: technologists, operational experts, creative specialists, business analysts, enterprise architects. Let them engage with multiple consulting partners to comprehend the hottest trends in IT. Evaluate how to implement latest strategies for optimum results. Go for bespoke solutions right down to the last exclusive need of your business. Keep an open mind; don’t rule out anything, even re-imagining your existing processes from the scratch.
IDG’s ‘State of Digital Business Transformation 2018’ study shows that while 89% of organizations have plans to adopt a digital-first business strategy, only 44% have fully adopted the approach.

Wrapping Up: Digital Future Is Here and Now

In summary— wilful neglect of legacy systems, lack of data consolidation and integration of systems, may let you cutback the digital transformation costs today. And it might seem smart for now. But wait for too long and you might miss the bus to high growth opportunities. The sort of opportunities that’ll make the digital transformation costs you’ll incur today, look puny.

And, however much you wish it were a game of ‘Lego’ that could be dismantled and reassembled in a breeze, it won’t come true.

So, hop on to the digital transformation bandwagon before it’s too late!

Shashin Shah
Shashin Shah is CEO of Pimcore Global Services (PGS) - A Happiest Minds Company. Pimcore is an open source platform for product information management (PIM/MDM), digital asset management (DAM), content management system (CMS) and eCommerce. In his over 20 years of experience, both globally and in the US, he has managed large enterprise clients through strategizing, operating, consulting and carrying out implementations worth USD 100M+ through global delivery models, across several industries.


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