Cloud portfolio to transform front office with more than 100 offerings; New
Social Media Analytics
ARMONK, N.Y. and MONACO, 18 June 2013: IBM (NYSE:IBM) today unveiled an
extensive array of cloud solutions designed for the C-suite to help
executives accelerate innovation around customer experience to meet their
business objectives in concert with their company’s IT strategy. Among the
newest cloud business offerings is a Big Data and social analytics solution
that chief marketing officers (CMOs) can use to get an emotional reading on
how customers view their brand.
Cloud computing is quickly becoming essential to C-suite executives. While
technology decisions have been made historically by CIOs and IT department
heads, the C-suite is adopting cloud computing because they see its ability
to transform their front office processes — marketing, procurement,
supplier management, human resources and legal. In fact, industry analysts
estimate that by 2017, CMOs will spend more on IT than CIOs.
