IBM Launches New Cloud Analytics Software to Boost Online Marketing Results

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New Analytics-Based Software Supports Smarter Commerce

Armonk, NY, May 3, 2011 – IBM (NYSE: IBM) today announced new cloud
analytics software, Coremetrics Lifecycle, to help customers capitalize on
every marketing milestone. From customer acquisition to retention,
marketers can make the most of their interactions with prospects across all
online marketing channels, including email, display advertising, search
marketing and social media, based on real customer behavior.

The software removes the guesswork in determining which campaigns and
content are most effective with customers by providing analytics-based
insight into how customer lifecycles speed up or slow down over time.

Businesses can easily determine what marketing programs and content most
efficiently yield high-value customers, and can select the most effective
strategies and marketing budgets for every stage of the customer development
cycle. Lifecycle is designed to deliver actionable business insights to
enhance every online customer experience with targeted interactions, and to
deliver better business outcomes through more intelligent marketing
investments. The solution includes:
. Prebuilt and customizable Lifecycle templates, designed to meet the
needs of a range of industries
. Actionable insights into online marketing program effectiveness,
content viewed and products purchased at every milestone of the customer
lifecycle
. Seamless integration with other Coremetrics solutions for rapid
retargeting of customer segments

“IBM’s comprehensive approach to automating online marketing is so much more
than a single method or tool. The company’s solutions deliver a new level of
insight into our target audience, revealing not only the marketing
investments we should research, test and optimize, but how those efforts
affect the overall flow and development of customer relationships,” said Rob
Brosnan, senior director of marketing strategy, Seton Hall University. “We
can move away from the analysis of individual touch points and toward a
holistic program of business enhancement.”

Today’s news follows IBM’s recent announcement of new software and the
creation of a new consulting practice dedicated to the emerging category of
“Smarter Commerce,” which is focused on helping companies swiftly adapt to
rising customer demands in today’s digitally transformed marketplace.

“IBM is driving the transformation of online marketing into a useful,
consumer-facing service that drives business results,” said John Squire,
chief strategy officer, IBM Coremetrics. “We are dedicated to delivering
capabilities that equip marketers with analytics-based insight into how
customer lifecycles speed up or slow down over time, benchmarking current
results against previous ones, and laying the foundation for consistently
smarter marketing.”

For more information on Coremetrics, an IBM Company please visit
http://www.coremetrics.com/.

About IBM Cloud Computing
IBM has helped thousands of clients adopt cloud models and manages millions
of cloud based transactions every day. IBM assists clients in areas as
diverse as banking, communications, healthcare and government to build their
own clouds or securely tap into IBM cloud-based business and infrastructure
services. IBM is unique in bringing together key cloud technologies, deep
process knowledge, a broad portfolio of cloud solutions, and a network of
global delivery centers. For more information about IBM cloud solutions,
visit www.ibm.com/smartcloud

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