iBeacon is Going to Deliver New Retail Experiences


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With iBeacon, retailers (and manufacturers) can now provide detailed walking directions to the precise location in the store where a product is located.

Digital circulars, including coupons, can now be transmitted—not to mention updated—in real time.

And of course, as privacy advocates will point out, you can track the real-time traffic patterns by day, by minute, and by shopper profile.

This is where things start to get interesting. Imagine having access to the majority of your customers’ shopping patterns each and every time they enter your store.

What kind of insights could you glean from knowing how long your customers hover in an aisle or over a particular product line before they walk away or place an item in their shopping baskets?

Imagine analyzing retail traffic patterns, hover zones, and purchase patterns mapped against information and offers provided throughout the shopper’s in-store journey.

I predict iBeacon will be an experience and retail game changer!

What do you think?

Republished with author's permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.


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