I scream for Wilson’s . . . a sweet example of marketing lagniappe


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A JellyBean at the bottom of your cone and huge scoops are difference makers for Wilson’s

Wilsons slides into the Purple Goldfish Project at #333 courtesy of Jody Padar:

wilson's ice cream

“At my favorite ice cream store in Door County Wisconsin. They put a jelly bean at the bottom of the ice cream cone. So it doesn’t drip. They also give the biggest scoop ever. It’s tradition. The girls who scoop the ice cream live upstairs. There is never a night in the summer where the line is short and everyone happily stands on the porch waiting. They were featured on the Travel Channel. And were sold for a few million dollars a few years ago. Not bad for a ice cream store.”

Today’s Lagniappe (a little something extra) – How jelly beans are made. Fascinating video from YouTube:

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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