How To ‘Stand Out From The Crowd’ With Your Customers – 3 Examples!

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Standing out in a crowded marketplace is always a challenge. Getting yourself ‘through the front door’ is often even more tricky…..Customers are busy and are putting up more and more barriers – spam filters on emails, ex-directory when it comes to phones, the mail preference system to stop junk mail through the post, and even ‘skip the adverts’ buttons on your Sky+ system!

Here are 3 examples of people who have done something Dramatically and Demonstrably Different to stand out!

1. The first is a Swedish photographer called Jens Lennartsson who created an ‘action man’ figure of himself to send to art directors who he reckons receive at least 100 portfolios a day.

His “GI Jens” come in a box, which tout his abilities and assets, ranging from having “a really good camera” to being “loved by nine out of 10 art directors”.

2. Here’s another example that adds a lovely ‘personal touch’, and it comes from a recruitment consultancy client who was on a leadership programme I was running last week. She told us a great story about how she got in front of a prospect that she’d been trying to contact for ages.

This quite high profile businessman was featured in an article in the Yorkshire Post and said in it that his favourite film was Blazing Saddles. She promptly went out and bought a copy of the DVD and sent it to him with a little personalised note! He was impressed and replied asking her to come and see him! (My favourite film is ‘Some Like It Hot’ if anyone’s interested!). A great example of ‘personalising’ the experience to stand out!

3. Lastly, it’s not just about businesses – Here’s a brilliant example of a CV from Robby Leonardi who’s a graphic designer, and his interactive CV is a great example of his work – it introduces an interactive world that allows an employer to steer the Super Mario-like character through a cheerful, colourful wonderland of his work experience and the awards he’s won. As you scroll your mouse, he runs and jumps through a variety of levels until you arrive at a contact form – I’d give him a job!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.

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